#651: The Use of YMYL Content in SEO
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A YMYL page is a type of web page that contains information or services that directly affect your life. You use YMYL pages for things like your job, your salary, your benefits, and so much more. For instance, you're reading this blog post to develop knowledge about search engine optimization, which is one of the most important topics for any modern website. YMYL content is an excellent way to build trust with your customers, as such your website's ranking should be affected. This type of content should also increase the possible sales of your company and its products. To put it simply, this content should bring customers and sales to you.

YMYL has become somewhat of an umbrella term for content that tells people how to conduct themselves in their everyday life. A niche like this offers many opportunities in the realm of search engine optimization content marketing. YMYL refers to content that is helpful, beneficial, or instructive to society, specifically about things that have to do with making money and living a wealthy lifestyle. 

The purpose is to provide prospects with the knowledge necessary for them to make a purchase decision. The content explains the value of the product, how it solves a customer’s problem, or what benefit it provides. It usually contains visual elements.

More info about the use of YMYL content in SEO: )

https://seo.co/ymyl/)

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