"Not Provided" keywords are considered new keywords in Google Ads. "Not Provided" means that there is no data from the keyword. There is an opportunity to use these "not provided" keywords in your advertisement targeting.
A "not provided" keyword is an organic search keyword that the Google search engine doesn't provide with results. Despite the fact that they're not included in the Google Ads Keyword Planner, these organic keywords still help you identify relevant topics for your campaigns. The Quick Answer To start out with, let's agree upon a definition of a "not provided" keyword: A "not provided" keyword is a search query that, for whatever reason, Google chooses to omit from the URL parameter list. As you may already know, organic and paid search results are always organized within a listing of results.
The SEO community first learned about the Google "not provided" keywords a few years ago. This was Google's response to the growing use of private keyword targeting in Google Ads and AdWords campaigns.
Learn more about using "not provided" keywords in your Google Ads campaigns: https://ppc.co/not-provided-keywords/)
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