Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community.

I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole point - how does it make you feel).

I also talk about brand safety and how it's not working, and maybe we shouldn't worry about it.

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