cover of episode The Step-by-Step Guide to Making Your Small Podcast Profitable

The Step-by-Step Guide to Making Your Small Podcast Profitable

2024/11/7
logo of podcast Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

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I wanted to share an exciting story about one of my marketing clients. They run a podcast with a small but dedicated listener base, around 50 downloads per episode. Recently, through some strategic positioning and partnership building, they landed a $15,000 sponsorship deal! 

In this episode, you will be able to:

  • Create irresistible podcast content that attracts sponsors and boosts revenue.
  • Foster a dedicated podcast community that keeps coming back for more.
  • Develop compelling sponsorship packages that captivate potential sponsors.
  • Integrate sponsor values seamlessly into your podcast for authentic partnerships.
  • Master the art of pitching podcast sponsorships with confidence and finesse.

The key moments in this episode are:

00:00:00 - Understanding Sponsorship Value

00:03:21 - Making Your Podcast Sponsorable

00:04:17 - Creating Sponsorship Packages

00:05:36 - Maintaining Creative Control

00:06:40 - Reaching Out to Brands 

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/)

Website: https://www.nextstepsocialcommunications.com)

Linkedin: https://www.linkedin.com/in/katiebrinkley)

YouTube: https://www.youtube.com/channel/@rockymountainmarketing)

Instagram: https://www.instagram.com/iamkatiebrinkley/)

Facebook: https://www.facebook.com/groups/socialprofitlab)

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