TAS 688: How Do I NICHE Down in Gift Giving Market? Ask Scott #216
Rock Your Brand Podcast
Shownotes Transcript
Are you fired up and ready to move the needle of progress in the right direction? What are some of the challenges holding you and your ecommerce business back? Here to help you get back on track as you head into the weekend is another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as he gives a recap of this week’s TAS episodes, provides his thought of the week, and as he answers a question from a TAS follower like you. Have pen and paper ready - you don’t want to miss a minute of this helpful episode!
Always go the extra mile
If you’ve been around the TAS community for very long, you know that one of Scott many soapbox issues is customer service. It’s gut check time, how are you doing when it comes to customer service? More importantly, how would your customers say you are doing in that area? If you don’t get this critical aspect of your ecommerce business right, you’ll never stand out from all the other brands on the marketplace. What are you waiting for? Put together a customer service plan for your business today! Here more about this topic from Scott by listening to this episode of The Amazing Seller.
Make sure to NICHE down!
Do you think you’ve gone as far as you can with niching down your target market? Not so fast; think again! Did you know that you can increase your chances for profitability if you force yourself to niche down even further? The deeper you go drill down into your target market, the harder it will be for someone to hijack your listing or give you serious competition. To hear more about how to niche down your target market as far as possible, make sure to listen to this helpful episode of The Amazing Seller, you don’t want to miss it!
How to maximize your efforts
Is your brand designed around your customer’s experience? Seriously! Think through what they’ll purchase when they are on your site or your product listing - are there other things you could sell them to complement their order? Too often, ecommerce sellers like you fail to think through this critical step and maximize their efforts. The hardest part about selling is getting your customer interested in your brand - the easy part is selling them more stuff! If they’ve already got their wallet out, why not give them more things to buy? To learn more about maximizing your efforts - make sure to listen to this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [2:15] Why you need to check out TAS episodes 686 & 687.
- [4:00] Scott’s thought of the week - go the extra mile.
- [9:50] Question: How do I NICHE down in the gift-giving market?
- [19:00] Closing thoughts from Scott.