TAS 556: Ask Scott #174 - Is Email Marketing DEAD and Should I Still Build a LIST?
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What is the status of your business, right now? Is it still a pipe dream or have you been working on it for a while now? Either way, this episode is for you! It’s time for another session of Ask Scott here on The Amazing Seller! On this episode, you’ll hear from Scott as shares his thought of the week on customer service and as he addresses a two-part question from a TAS follower like you! Get the hyped-up excitement you need to go out there and grow your business by listening to this helpful episode!

Why you should over deliver on customer service.

Think back, when was the last time you experienced out of this world customer service? It’s rare these days but a good experience stood out, didn’t it? The truth is, everyone wants to be valued and served with a high level of care and detail. Are you giving that type of experience to your customers? Would they agree with your assessment? According to Scott, by providing high-quality customer service, your business can stand out from the crowd in a positive way! To hear more about why you should over deliver on customer service, make sure to listen to this engaging episode of The Amazing Seller!

Is email marketing dead?

Is it really worth your time and resources to invest into building an email list? Is email marketing as effective as it once was? On this episode of The Amazing Seller, you’ll hear from Scott as he shares his thoughts on email marketing. While new tools will come and go, the fact is, email marketing has been around for quite a long time and is still being used today! Business leaders like you shouldn’t just keep doing something like email marketing just because other people are doing it, you’ve got to look at the data. As it currently stands, the data shows that email marketing is still worth your time and investment. Hear Scott expand on this topic and much more by listening to this episode!

Expanding options including Facebook Messenger.

As ecommerce leaders like you continue to push the envelope when it comes to innovation, when will customer engagement strategies catch up? Apparently, they already are catching up at a breakneck pace! More and more businesses are utilizing Facebook Messenger to communicate with their customers and even draw in new members of their audience. What are you waiting for? Are you willing to test out Facebook Messenger engagement? Scott thinks that there is real potential when it comes to utilizing Facebook Messenger but that leaders like you should’ t use it as a replacement for tried and tested channels like email marketing. Learn more from Scott perspective on leveraging Facebook Messenger by listening to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [2:00] PACE isn’t going away, make sure you know the method!
• [5:45] Scott’s thought of the week; over deliver on good customer service.
• [11:00] Q: Is email marketing dead? Should I focus on Facebook Messenger instead?
• [17:20] Closing thoughts from Scott.

RESOURCES MENTIONED IN THIS EPISODE

• www.theamazingseller.com/ask)
• www.theamazingsellertv.com)
• www.theamazingseller.com/pace)
• www.tasinnercircle.com)
• Aweber)
• Mail Chimp)
• )