TAS 531: How to Take a Business Idea and Turn into a BRAND (Coaching Call Recording)
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How do you take a business idea like scrapbooking and turn it into a successful and thriving brand? Can you really apply the same principles and lessons from ecommerce business to just about any business idea? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down for a coaching call with a TAS follower like you! In her conversation with Scott, Danielle opens up about her passion project, learns how to create content around her passion, what it takes to get a brand up and running, and much more! Don’t miss a minute of this helpful episode!

What is your passion project?

Did you know that you can turn your passion project into a robust brand? It’s true! Scott’s on a mission to help men and women like you to realize your full potential and leverage your passion and strengths to build a brand that supports and sustains you for years to come. Take a good look at the things in your life that you get excited and passionate about, why not take the time to deep dive and discover a way to build a brand around that? If you are willing to branch out and move past your comfort zone, listen to this episode and find out what it takes to move forward. You don’t want to miss this power episode of The Amazing Seller!

Pay attention to your competition!

An easy way for business leaders like you to jump into a niche market and leverage your passion for success is by analyzing the completion. If you go to YouTube right now and start searching for content about your niche market, you are very likely to find little competition. Even if you do have competition in that niche market, learn from them! Find out what they are doing and swoop in there and do it better! Learn what it will take to make your brand stand out and win an audience by listening to this engaging episode of The Amazing Seller!

Why you should start creating “How to…” content.

Imagine what it would be like to go to YouTube and find your brand’s video at the top of your niche category. It might be easier than it sounds! Too often people get intimidated by the thought of creating a brand complete with a blog and a YouTube channel. While it isn’t without its challenges, you can put into place a few helpful tips that will put you on the path to brand building success. Find out what you need to do to create the right type of content for your audience by listening to Scott’s expert perspective on this can’t miss episode of The Amazing Seller!

Are you in it for the long run?

If you’ve been around the TAS community for very long, you know that Scott is passionate about helping sellers like you build a business that can go the distance and provide sustainable, long-term profit. Let’s face it, in the world of get rich quick schemes, it’s refreshing to hear someone who will share an unpopular truth, it’s going to take time to build a quality business. Don’t buy the lie that you can put a few pieces together and get overnight results! The saying is true, “Anything worth having comes easy.” To hear how you can get started with building a brand the right way, make sure to listen to this episode of The Amazing Seller!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [1:45] Why you need to check out Whiteboard Wednesdays).
• [4:20] Scott welcomes Danielle to the podcast and she shares her passion project.
• [11:20] How content creation can help build your brand.
• [15:00] Leveraging search traffic.
• [21:00] Researching and creating “How to…” content.
• [26:50] Scott gives some helpful video creation tips.
• [32:00] Analysing the competition.
• [37:30] Why it’s important to build up a social media presence.