TAS 524: How to Build a Business and Brand Around Your Passion (Coaching Call)
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What if you could leverage that one thing that you are super passionate about and build a brand around it? Sounds too good to be true? It’s not! There is a way for high performing men and women like you to go out there and build something that you can be proud of! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes Lori to the podcast for a special coaching call. In their conversation, Scott explains how Lori can use her passion for the Keto diet to build her brand and reach a niche audience. If you’ve been wondering how to start a brand and where to start building it, this is the episode for you, don’t miss it!

What is your story? Tell it!

Everyone has a unique story to tell. Your story might revolve around a particular sport like baseball or competitive running. Or it may center on a hobby like bass fishing or off-roading in your Jeep! Wherever your story leads, you should consider using it build a brand and start a business. Don’t overcomplicate it, just find a way to identify and tell your story! To hear more from Scott about telling your story in an effective way that helps you build a brand, make sure to listen to this informative episode of The Amazing Seller!

Capture your audience with an engaging video.

Did you know that one of the most effective tools in the marketplace right now is the use of video? It’s true! Just think of how many videos you’ve stopped to watch either on YouTube, Twitter, Facebook, or Instagram in the last 24hrs. What would it take for sellers like you to harness the power of video to connect with your target audience? On this episode of The Amazing Seller, Scott breaks down how to get started with an engaging video. Scott’s tips range from bringing all of the excitement and energy you can muster to the video to making sure you mention an action step and a hook. Get all the details that you need to make a successful video for your brand by listening to this episode!

Why you should build up your email list.

If you’ve been around the TAS community for very long you know that Scott is passionate about getting sellers like you moving toward building up your email list. The fact of the matter is, an email list is a tool that you own and you can use at your own discretion to drive traffic and communicate with your audience. Where are you at with your brand? Have you built an email list yet? What are you waiting for? Find out how an email list can help you build up a blog, Facebook fan page, YouTube channel, and more by listening to this episode of The Amazing Seller, you don’t want to miss it!

If you put in the time, you’ll see results!

Too often people are looking for the quick and easy way to make money and find success. But the truth is, the “Quick” way doesn't usually work! If you want to build something that will last and provide you with a stable income, you’ve got to be ready to put in the work. On this episode of The Amazing Seller, you’ll hear from Scott as he coaches Lori through the brand building process and how it can lead to great results. Scott stresses that this is not a quick and easy way but that it takes time and effort. If you are ready to do the work, you’ll see that Scott’s method really works. Make sure to grab your pen and paper as you listen to this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this episode of the podcast!
• [3:30] Lori joins the podcast and shares a little bit about her story.
• [10:00] Starting with a blog and connecting with an audience.
• [15:00] Identifying a niche audience.
• [17:30] Creating an appealing video.
• [26:00] Building up an email list and offering a product.
• [32:00] Utilizing a Facebook fan page.
• [34:00] Scott shares how this approach has worked wi