TAS 472: (Ask Scott #146) Ranked BUT Slow Sales? - PPC and Variations - Shipping and Potential Snags
Rock Your Brand Podcast
Shownotes Transcript
What do you do to stay on track and motivated as you build your ecommerce business? Have you joined the TAS community to connect with your peers to problem solve and find encouragement? This is the place, every Friday where Scott answers your questions and helps give you that extra push as you tackle the ins and outs of starting your business. On this episode of The Amazing Seller, Scott shares his thought of the week, tackles why your product listing might not be ranking as high as you’d like, what you need to do to use PPC effectively, and much more! You don’t want to miss a minute of this informative and engaging episode!
What do you do with FEAR?
What power are you letting fear have in your life? Is it holding you back or are you using it to move forward? How can you tap into the strength and energy you need to succeed as you build your ecommerce business? On this episode of The Amazing Seller, Scott shares his helpful thought of the week that was inspired by a note his wife left him. In that note, Scott’s wife included a quote from Zig Ziglar that says, “Fear has two meanings, forget everything and run or face everything and rise.” How does that quote land with you? Which meaning of fear is winning in your life today? How can you make sure to stay focused on the positive and what you can do without being dragged down by the negative and what you can’t do? Learn more from Scott’s helpful perspective on this episode!
Why your product listing might not be raking high enough.
How is your business faring as you get started? Is everything running smoothly or have you encountered some hiccups along the way? What can you do when you run into challenges like seeing your product listing rank lower than you had expected? On this episode of The Amazing Seller, Scott goes over why a product listing might be raking lower than it should. If you find yourself in a similar situation, Scott says that it is important that you take the time to go back and look at your competitors in that category and find out what keywords they are using and how your strategy stacks up. Scott goes into further detail on this scenario in this episode and encourages sellers like you to check out the resources he has put together on keywords. Those can be found in the resources section at the end of this post.
Is it a good idea to use a freight forwarder?
Wouldn’t it be nice if you have your product go straight from your supplier to Amazon? What are the pros and cons of setting up that process? On this episode of The Amazing Seller, Scott explains some of the complicated aspects of this option and whether its really worth it in the end. Scott starts off explaining why it’s so important for sellers to get connected with an inspector or some sort of service so you know that your product meets your quality standards before it leaves the manufacturer. He then goes on to share why he’s a huge fan of using freight forwarding services, like Flex Port. To hear more about this important topic, make sure to listen to this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [3:30] Scott’s thought of the week.
- [9:00] Question #1: Why is my product listing not ranking higher?
- [17:30] Question #2: How do I use PPC effectively for all my listings and variations?
- [24:30] Question #3: Should I use a freight forwarder or can my supplier hand it off directly to freight carrier?