TAS 434: (Troubleshooting Session) WHY List building isn't performing Good and is Expensive
Rock Your Brand Podcast
Shownotes Transcript
What do you do when you are trying to build an email list with a giveaway but you don’t get the numbers you’d expect? Should you just accept that situation or can you make changes to your approach to improve the numbers? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they go over an email from a TAS follower like you and explain what they would do to improve signups for their giveaway. The guys also cover the difference between running ads on Facebook and Instagram, how to adjust ads to connect with the target audience, why it’s important to be specific, and much more! You don’t want to miss this helpful episode!
Facebook Ads vs. Instagram Ads
When you are getting started with building an email list and you are considering running ads on Facebook, Instagram, and other social media sites, how do you decide which one will provide the best results? Do you have to suffer through trial and error or can you learn from others who have already been down this road? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they explain their experiences running ads on both Facebook and Instagram. While the guys don’t steer people away from running an ad on Instagram, they’ve found that running an ad on Facebook yields more consistent results. To hear more about running ads on social media sites and more, make sure to listen to this episode!
Why You Should be Specific
What is your strategy when crafting a compelling giveaway? Do you advertise an expensive and popular item that is trending in the marketplace at the time? Or do you offer an item that will appeal to your specific target audience? On this episode of The Amazing Seller, you’ll hear from Chris and Scott as they break down why sellers like you need to be specific in your giveaways and avoid the generic offers. While you might get a lot of interest if you give away an Xbox or an Amazon Fire Stick, it won’t get you very far if those items don’t connect to your specific category and the type of buyers you are trying to attract to your list. Consider using an item that is popular among your niche audience so you get people who will be genuinely interested in what your brand has to offer. Get more helpful tips like this one in this episode!
The Cause of Low Opt-In Numbers
Do you know the common reasons why an offer that you run might not perform very well? What steps can you take to identify and correct those issues that come up when running a giveaway? On this episode of The Amazing Seller, Chris and Scott go over a helpful rundown of what may cause your giveaway to bring in poor results. One area that the guys touch on is making sure your offer is attractive enough to your target audience. If you don’t put a decent monetary value on the item that you are giving away, why would people pause and consider following through on your giveaway? They wouldn’t! To hear additional reasons that lead to poor giveaway results and what you can do to avoid them, listen to this episode!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [1:30] Chris reads an email from a TAS follower.
- [6:00] The difference between running ads on Facebook vs. Instagram.
- [11:00] Chris and Scott talk about how they would tweak the ad.
- [17:30] Be specific and avoid the generic.
- [21:00] Why you might be having a low opt-in rate when running offers.
- [23:00] Chris runs through a helpful checklist.