cover of episode TAS 401: Update: 7 Figure Brand Growth Strategies - Driving Sales and Ranking New Products

TAS 401: Update: 7 Figure Brand Growth Strategies - Driving Sales and Ranking New Products

2017/8/21
logo of podcast Rock Your Brand Podcast

Rock Your Brand Podcast

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Shownotes Transcript

Planning your next phase of growth for your ecommerce business? Wouldn’t it be helpful to hear from ecommerce business leaders who have been where you are trying to go? What have they found to be the most helpful in growing their business and attracting new customers? On this episode of The Amazing Seller, Scott welcomes back Jason Bear to give an update on his seven figure ecommerce business and the strategies he’s used to increase profits. Make sure you take the time to sit down and listen to this episode with pen and paper ready, you are going to need it!

Are Lightning Deals Worth it?

You’ve heard about Amazon’s Lightning Deals - but the question remains, are they worth it to you as a seller? On the one hand, they provide great exposure for your product listing and brand but on the other, it may not be the best time for your business given the phase of growth you are in. How do you navigate the best route? On this episode of The Amazing Seller, you’ll hear from Jason Bear as he opens up about his experience with Lightning Deals. If you haven’t considered Lightning Deals yet, this is an episode you want to listen to and even come back to as a helpful resource!

Product Liquidation

Do you have an endgame in mind if your product does not prove to be as profitable as you had hoped? You’ve got to have a way to cut your losses and recoup some of your funds. On this episode of The Amazing Seller, you’ll hear from Jason Bear as he goes over how he was able to liquidate products that didn’t sell as successful as he had hoped. Don’t miss out on Jason’s helpful insights - it could be just the information you need to take your business to the next level. Find out more from Jason on this episode!

Getting the most out of your Email List

If you’ve been around the TAS community for very long then you’ve heard all about the many reasons why you should have an email list for your brand. But how do you make sure you are getting the most out of your email list? On this episode of The Amazing Seller, Jason Bear explains how leaders like you can leverage your email list not only for product sales but to also plan ahead for future campaigns. Jason’s strategy is a great example of thinking outside of the box and using common tools in new ways. Don’t miss this fascinating episode full of helpful lessons from Jason, Scott, and Chris!

Are you using Facebook Live?

What if you had access to a free tool that could help promote and build your brand exponentially? Can you imagine what that would do for your business and its growth potential? On this episode of The Amazing Seller, you’ll hear from business leader Jason Bear as he walks through how he has been able to leverage Facebook Live videos to promote his brand and create a following. Learn how you can use this helpful tool to make your brand stand out from your competitors! Don’t miss this valuable episode to hear more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [3:00] Jason Bear and Chris join the podcast.
  • [4:30] Jason gives an update on how his brand performed on Prime Day and after.
  • [6:00] Are lightning deals worth it?
  • [9:30] Jason talks about how he’s dealt with product liquidation.
  • [13:30] Post Prime Day sales growth.
  • [16:00] Ramping up sales after running out of stock.
  • [18:00] Crafting effective emails to your client base.
  • [20:00] Utilizing Facebook Ads.
  • [24:00] Jason talks about building an email list for future campaigns.
  • [33:30] How to use Facebook Live.
  • [47:30] Dealing with hijackers and other issues while liquidating products.
  • [55:00] Lessons to take away from Jason’s story.
  • [59:30] Creating a quality team with clear goals.