TAS 350: The 7 Secrets and Strategies for Selling Products (#4 is powerful and Overlooked)
Rock Your Brand Podcast
Shownotes Transcript
Do you find yourself constantly looking for the next great hack or tip to try out for your business? What makes you do that? Do you have a fear of missing out on insights that others might have? Stop stressing about finding the best hack or tip! On this episode of The Amazing Seller, Scott encourages sellers like you to stick with the basics. He goes through seven key strategies for selling your products. He drills down into familiar areas and wants you to know that you shouldn’t be looking for the next great secret or insight before you’ve mastered the basics. So grab a pen and some paper, and take the time to write out all seven of these strategies, you don’t want to miss it!
Product and Market Research
One skill that you can always get better at is product research. Seriously. Don’t overlook this step. Go back to your product and your market and do an analysis, approach it with fresh eyes. Do the exercises that Scott teaches over and over again. Learn product research like the back of your hand. On this episode of The Amazing Seller, Scott drills down further into this concept and the steps you can take to become an expert. This simple step could make all the difference between your success and the success of your competitor. Make sure to listen to this episode!
Focus on Sourcing
Getting a good deal and cultivating a good relationship with a supplier is extremely important. Dig deep! Don’t just rely on Alibaba or Aliexpress to find a great supplier to source your product. If you can connect and build a relationship with a supplier that you can trust - that is HUGE! So get out there and network, be a good customer for these suppliers and if you get to the point where they can’t help you with a particular product, see if they can connect you with someone who can. If you’ve built a mutual trust and great communication with said supplier you will go far. To hear Scott expand on this further, make sure to catch this episode of The Amazing Seller!
Don’t forget to Optimize!
An important step you can take to drive traffic and build your business is to go back through all your product listings, Facebook Ads, and even your own website to double check for optimization. You want to make sure that you take full advantage of tools like "Splitly" that can help you hone in on your Amazon listings and optimize it for improved results. If you’d like to hear Scott dive deeper into this topic, don’t forget to grab a pen and some paper and listen to this episode of The Amazing Seller!
Expand your reach with list building and more!
Do you have a solid outreach strategy? Do you know what corners of the internet that your target audience likes to spend time at? Have you directed your marketing resources in that direction? You’ve heard Scott hammer on this point many times but don’t skip it - build your lists! Do whatever you need to so you have an email list with people in your target demographic so you can run promotions and other key outreach activities through. If you haven’t built your list yet, what are you waiting for? According to Scott, this is the most powerful and overlooked step so pay attention!
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
- [0:03] Scott’s introduction to this episode of the podcast!
- [6:00] Seven Strategies for Selling Products - #1 Product Research
- [9:30] Seven Strategies for Selling Products - #2 Sourcing
- [11:30] Seven Strategies for Selling Products - #3 Optimization
- [14:30] Seven Strategies for Selling Products - #4 Outreach
- [19:15] Seven Strategies for Selling Products - #5 Pay Per Click - Sponsored Ads
- [22:30] Seven Strategies for Selling Products - #6 Facebook Ads
- [30:00] Seven Strategies for Selling Products - #7 Email Follow Up