TAS 292 : Ask Scott Session #88 - Your Business and Marketing Questions
38:51 Share

What’s the deal with this year? It’s just flown by! Here we are in the 4th quarter, the first part of December 2016 and we’re looking at Christmas coming up. But there is lots to be concerned about that’s much more important than product sales. Yep, you heard that right. You’ve got family at home and kids around and the holidays are almost here. So make sure you take a breath, look around you, and enjoy the moment. That’s the first thing Scott has to say as he starts this “Ask Scott” episode of the podcast and he’s learning it himself as he goes. If you’d like to hear this episode and ask your own question, you can ask Scott yourself. Listen to this Q&A episode to find out how!

I’m doing well with my first private label product but am still on page 8. How can I improve that?

A listener called in to ask how he can improve his product ranking. At this point, he’s consistently on page 8 or page 9 and his niche is a very competitive sub-niche of the sporting goods category. Even though he’s getting a decent amount of sales he’s curious if he’s ranking so low because his seller account is new. He’s also curious what he can do to improve his product rank. Scott’s got one main thought about why his product is ranking so low. Can you guess what it is? You can find out on this episode of The Amazing Seller.

No more discounts in exchange for product reviews. What should you do now?

In case you haven’t heard, Amazon has now changed its policies to forbid private label sellers from offering discounts in exchange for a review. That doesn’t mean you can’t give discounts. It doesn’t mean that you can’t ask for reviews. But it DOES mean that you can't offer the discount only if the purchaser agrees to leave you a product review. The practice of discounts in exchange for reviews used to be one of the most powerful ways to drive product reviews, which in turn helps with social proof, which in turn drives sales. So… since it’s not allowed now, what should you do to get a product going? Scott’s going to tell you how he’s modified his strategy, on this episode.

Can you tell me what the best way is to research great keywords for my products?

A listener called in on this episode and he's a Jr. in college and has already launched 4 products and has two more on order. He’s rocking the Amazon private label sales world already and is eager to find out how he can find the best keywords that his products can best rank for. He knows that getting his products found for the keywords people are actually searching for is what is going to help him get in front of the people who are wanting exactly what he has to offer. If you’d like to hear how Scott recommends all sellers go about finding their best product keywords - including the tools he’d use to find them.

If private label sales are proving to be a challenge, here’s how you can get your questions answered.

The Friday episodes of The Amazing Seller podcast are aimed entirely at answering YOUR Amazon, business, marketing, and private label sales questions. If you are struggling to get your private label questions answered, Scott is the guy. If you want to know how to do better list building and online marketing, Scott’s here to help. Don’t miss these Friday episodes. Not only can you find out how to ask your own questions, you can also hear answers to other sellers’ questions - and that will help you as well!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

• [0:03] Scott’s introduction to this Q&A episode of the podcast!
• [4:32] QUESTION ONE: Just launched my first PL product and I’m curious if my products isn’t rising in the rankings due to being a new seller?
• [17:30] QUESTION TWO: Since there are no longer discounts in exchange for reviews what do we do to get reviews from now on?
• [26:39] QUESTION THREE: What is