TAS 221 : How to Use Amazon's Tools to Launch and Rank Products (Live at Seller's Summit)
Rock Your Brand Podcast
Shownotes Transcript
Today’s episode is a bit unusual for the Amazing Seller podcast because it’s a recording of a live event where Scott was asked to speak about using Amazon’s tools to launch and rank products. He spoke at the Seller’s Summit, an event put on by Steve Chou of www.MyWifeQuitHerJob.com) and was a great opportunity for Scott to meet many people interested in making money online. His talk was very well received and serves as a great introduction to those who are unfamiliar or new to the Amazon platform. Be sure to pass this episode along to those you know who have been talking about selling products on Amazon. There are some great insights on this episode.
Scott’s journey to Amazon private label sales was not a straight line.
Scott had a significant business background when he first came upon the idea of selling products on Amazon. He had helped his father run a construction business, established and run his own photography business with his wife, and then moved into online sales. Private label sales made perfect sense to Scott because he saw it as a way to take advantage of Amazon’s built-in mechanism for getting and selling to customers. You can hear Scott’s journey and how he’s come up with a 5 step formula for finding and launching products on Amazon, on this episode.
Never forget that Amazon is a search engine for buyers.
Think about that for a minute. Anyone who’s doing a search on Amazon is doing so because they are considering the purchase of something. Millions of people have their credit cards on file with Amazon already so a purchase decision once they’ve found the item they’re searching for is that much easier. If there was a way that you could take advantage of that incredibly effective buying environment, wouldn’t you want to do that? That’s exactly what private label sales on Amazon allows you to do. Learn about the Amazon platform and how you can get your very own products for sale for searchers to find, on this episode.
There is only one thing that causes your products to rank higher in Amazon search.
What is that? Sales. As your product sells the Amazon search algorithm considers that it’s a product that people who are searching actually want to buy. Naturally, the more purchases of your product that happen, the more Amazon considers your product to be desirable by real people who are searching. With that in mind, it’s vitally important that you know how to optimize your listing for the things people searching for it will be looking for. That means you have to learn how to use keywords in your listing and in your Amazon dashboard to make it clear to the algorithm what your product is and how it relates to the searches people are making on Amazon. Listen to this episode to get more detail on how you can make your products stand out on the Amazon platform.
Where do promotions (Pay Per Click) come in
When you have your listing optimized for search you still may not get many sales simply because your product listing is not being found frequently in the flood of products that are on Amazon. You need to do something to boost your product to the top of the search results. That “something” is paying for your product to be promoted using Amazon pay per click. Amazon PPC enables you to choose the keywords you want to target and when people search for those keywords your product appears at or near the top of the listings. You can learn the entire simple approach Scott uses to set up his PPC campaigns for products, on this episode.