TAS 154 : Ask Scott Session #43 – FBA Amazon Questions
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These Ask Scott episodes are the highlight of the week for Scott. He just loves brainstorming problems to find solutions, and this is your chance to get your specific questions answered. You can listen to find out how. But Scott’s not satisfied with only doing these Friday Q&A episodes. He’s going to be doing a LIVE event as well! It’s coming up soon in Denver, Colorado and the space is limited due to the type of event it is. You can find out how to get yourself on the list to attend that live event by listening to this episode!

The Amazon stats dashboard is not all that great. Any suggestions for finding daily product stats?

A listener is a bit frustrated by the lack of usability of the Amazon stats dashboard inside his seller account. Scott agrees, the Amazon dashboard is not exactly user friendly. He’s got a great little hack to help you discover your daily product sales rather than seeing only the total sales of all their products. You’ll want to know how to do this, especially once you have more than one product in your Amazon lineup. Get all the details on this Q&A episode.

When should I promote my seasonal product?

A listener called in with a question about his seasonal product. It’s based around students, so the time of year it will likely sell more is right around the middle of August or the end of September when school is starting up. He wants to get his products ready and his listing live, but isn’t sure when he should begin promoting the product using Amazon PPC (pay per click) to drive traffic to the product. Scott loves the question and has a very specific answer for this listener, so be sure you check out what he’s got to say.

Once my products got to Amazon, the MSKU changed? How can I correct the problem?

A caller just shipped in his first set of products in two different boxes. When the boxes arrived they were checked in to the Amazon system, he can see that from his seller dashboard. Since both boxes were identical products with the same SKU numbers, they should look identical in the Amazon dashboard, but they don’t. One has a different MSKU number assigned to it and he’s being told that it’s a problem that he needs to fix. What’s he supposed to do? Scott’s got a simple solution for the guy, so be sure you listen to find out what he suggests.

Could my product idea be too soft? There’s not many products or reviews.

A listener who’s been doing retail arbitrage on Amazon is considering giving private label sales a try. He’s doing his product research and has found a product in the “hobbies and sports” category that he thinks might be a good one. But there are very few other products in the niche, none that have many reviews, and the sales rank is only average. He’s curious if the market for this product on Amazon is too soft, or if it’s a winner waiting to happen. Scott’s insights on this situation are very helpful, so don’t miss this one!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

[0:05] Scott’s introduction to this Q&A episode. [0:59] Details on Scott’s upcoming live event in Denver, CO. [3:36] QUESTION ONE: How do you keep track of sales of products individually instead of having them all lumped into one total in Amazon? [11:13] QUESTION TWO: When should a seasonal product be promoted for a launch?