TAS 145 : Ask Scott Session #40 - FBA Amazon Questions
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Scott loves the way these Q&A episodes encourage action taking in relevant, practical ways. Taking action on your Amazon Private Label business is the most important thing you can do to see success happen. As you listen today, carefully listen for the things that Scott’s suggesting in his answers that you can do. Today. Now. To get your Amazon private label business moving forward in a new way. You can make changes now if you’re just willing to take action and put things to work for you. So don’t just be a consumer, be an action taker! It could be the difference between huge success and none at all.

Done is better than perfect, so don’t wait to take action.

One of the most crippling mistakes Amazon private label sellers make is to try to get all their ducks in a perfect little row before they take any action. That’s a mistake. You won’t know if what you’re investing all your time in is actually worth it until you start taking action. That means that it’s possible that all the work you’re putting into getting things perfect are wasted efforts. You won’t know if that’s the case until you get things out there to start testing the market. Done is better than perfect. Scott’s got lots of passionate things to say about that topic at the beginning of this episode, so be sure you give it a listen to get your dose of inspiration for the day!

Why am I not getting enough impressions on my Amazon PPC campaign?

A listener called in to ask Scott about a PPC campaign because the impressions being received were not as many as expected. What are the reasons a PPC campaign could NOT be driving traffic? Scott’s got some insightful things to share about this issue and one of the main things has to do with keywords in your listing: where you use them and how you use them. You’ll get all the details on how to maximize the money you’re investing in PPC and how to make sure the keywords you’re using are the right ones, on this episode of The Amazing Seller.

Amazon Seller Support tells me not to do PPC for variations? Is that right?

A listener has a few products that are similar, but are slightly different (color, size, etc.). Those differences are what Amazon considers to be “variations.” This listener wants to drive traffic to all of his variations using Amazon PPC but is having trouble doing it. The seller support folks at Amazon have told him that setting up PPC campaigns on products that are variations of each other will cause him to compete with himself for those keywords - costing him money and cutting down on his effectiveness. Is that right? Hear Scott’s answer and how you can tweak things just a bit to get the most bang for your PPC buck, on this episode.

What are the pros and cons of starting with a minimum budget?

One of the strategies Scott recommends often is to set a minimum budget and get started with a private label project in order to prove to yourself that the model is real and can work. It’s worked for many people who are now successful at Amazon private label sales, but is it the right way for everyone to get started? On this episode a listener asks a question about that approach. She wants to know the pros and cons of starting that way VS a traditional product launch approach. You’ll want to hear Scott’s response. He’s got lots of good stuff to share.

OUTLINE OF THIS INTERVIEW EPISODE OF THE AMAZING SELLER

[0:05] Scott’s welcome to this Q&A episode. [1:02] A word of inspiration from the TAS Facebook group.