There is a lot more to making your Amazon business successful than sourcing a product and throwing it onto Amazon. You’ve got to figure out ways to get many, many people not only seeing your products, but opting in to your email list and eventually, purchasing your products. When your items first show up on Amazon, they’ll be way down the list, so organic sales will be very few. That’s where “outside” traffic comes in. In this episode of The Amazing Seller Scott’s going to highlight some of the “dos” and “don’ts” of outside traffic to help you get the right kind of traffic, the right way.
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The right social media platform for the right audience.
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What does that mean? It means that when you’re considering promotions or list-building ads on a social media platform, you need to think through why people are on that social media platform in the first place. For example: People tend to go onto Facebook) to see what’s going on with their friends or family, or to be entertained by funny memes or videos. Very seldom are they there to buy a product. So ads directing people to a sales page are not as effective. But if you were to apply that same evaluation to Pinterest), you may find an entirely different story. In this episode Scott covers the difference in various social media platforms and gives his advice on how to use each of them to drive traffic to the right offer or page.
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