TAS 089 : How To Use Facebook Ads In Your Amazon Business with Rick Mulready
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You’ve heard Scott talk about a variety of strategies surrounding the use of Facebook groups and fan pages. But in this episode it’s going to move to whole new Facebook level. Scott’s got Rick Mulready on the show. Rick is known as “THE Facebook Ad guy” and after listening to this conversation, you’ll understand why. Rick’s taken the time to truly understand the tools Facebook has created in its advertising platform and he’s unloading a ton of information in this episode about how you can make the most of Facebook ads to build an email list, drive up your product reviews, and ultimately sell more products.

 ** Did you know you can use Facebook ads to drive traffic to discounted products - and get more true purchase reviews on Amazon?

 ** With Facebook Ads you can drill WAY down into the demographics to choose exactly the right people to present your promotions to, and since people are usually on Facebook to share with family and friends, you want to make sure your “ads” are not sales-y. One of the best ways to do that is to present people with a fun opportunity or deal - a 99 cent product, etc. in exchange for an honest review on Amazon. Can you image targeting your product to the exact people who have already expressed interest in it or similar products, then asking if they want an almost-free copy of your product? Your email list opt-in will likely go through the rough. Hear how “The Facebook Ad Guy,” Rick Mulready suggests you go about doing exactly that, on this episode of The Amazing Seller.

 ** What is granular targeting, and how does Facebook make it easy?

 ** Granular targeting) is a term used lately to refer to th