TAS 080 : Behind The Scenes of Building an Amazon Business from Scratch - with Sean Coyne
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A real life story of beginning an Amazon business

 ** Today’s guest on the Amazing Seller podcast is Sean Coyne, an ultra-successful Amazon Private Label seller who has, with his partner, built a company from scratch by focusing on a private label product line. Scott asks Sean about how he and Ryan got their start, what their first product was and how it sold, and most importantly, the lessons they learned about how to source, purchase, ship, list, and sell private label products on Amazon. You won’t want to skip this episode, it’s full of insights for those who are brand new to Amazon sales as well as veterans. Sean’s story shows that you can do it! Discovering the right product to private label is not a simple task

 ** It takes lots of patience and research, and you have to curb your own enthusiasm so that the excitement of the hunt doesn’t push you to move ahead with a product that won’t actually sell successfully. In this episode Sean talks about his first retail arbitrage product and why it didn’t sell as well as he believed it would, and how he and his partner, Ryan, decided to move to a private label model. You’ll hear how they researched their first product, how they questioned the exact niche that would be likely to purchase it, and how they set up the manufacture, shipping, packaging, and delivery to Amazon. It’s a lesson in real life product sourcing, right here on today’s episode. Sean’s steps for testing a niche product’s likelihood of selling well

 ** When Sean Coyne and his partner Ryan found a product they thought might be a good seller (yoga mats), they reached out to the existing communities surrounding yoga to find out exactly what the best yoga mat possible might look like.