This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it's advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things.

Key Takeaways:

00:34 - The power of keeping things simple
10:55 - Why small businesses don't need to act like big businesses
12:04 - The beauty of embracing what you don’t know when starting something new
18:01 - Building products with depth versus surface area
23:09 - Knowing when to listen to customers for product input and ideas

Links and Resources:

Merchants of Complexity Post by David Heinemeier Hansson

Books by 37signals

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The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

Dare to Be Basic 24:59 Share

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Dare to Be Basic