In this episode of Rework, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, continue their discussion on ambition, focusing on generating ideas and the process of deciding which projects to pursue. They talk about the importance of experimentation, and how they decide which products to maintain or discontinue.

Key Takeaways:

00:38 - Experimenting and seeing what works in the market

03:07 - The more you build, the more ideas you generate

09:00 - Determining when a product is commercially viable

13:18 - The downfalls of overanalyzing a product before it’s built

17:31 - Balancing ambition with realistic timelines

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A Matter of Ambition - part 2 22:24 Share

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A Matter of Ambition - part 2