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Unpack gamification’s role in driving user engagement and loyalty through a lite, live coaching case. Learn about understanding your audience, defining clear objectives, choosing the right game mechanics, and creating a feedback loop that keeps users motivated. This episode offers valuable insights for businesses looking to stand out with innovative and engaging strategies.

Connor Hiebel is the founder of Amelia Island Microgreens, creator of Jurassic Greens and author of the Amazon best-seller "Let’s Get Growing: A Teen’s Guide to Business Success." Connor is on a mission to transform reptile care with Jurassic Greens, the world’s first microgreens kit designed exclusively for our scaly friends. With over a decade in the microgreens industry, he’s taken his passion for sustainable, nutrient-packed greens and paired it with gamification to make feeding reptiles healthier and a whole lot more fun!

As an entrepreneur at heart, Connor’s not only changing how we think about pet care, he’s also empowering the next generation of business-minded teens with his book, which inspires young people to turn their big ideas into big successes. From reptiles to microgreens to mentoring future entrepreneurs, Connor’s journey is all about growth—one green sprout at a time!

Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.

Guest Links and Info

Text "Reptiles" to 26786 in the US for info on reptiles

Links to episode mentions:

Proposed guest: Jane McGonigal
Recommended book: Atomic Habits by James Clear
Favorite games:
- Minecraft
- Ticket To Ride

Lets's do stuff together!

Fueling Loyalty with Gamified Business Models: Connor Hiebel | Episode 370 24:28 Share

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Fueling Loyalty with Gamified Business Models: Connor Hiebel | Episode 370