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Can planning marketing be a make-or-break decision? This episode of the Professor Game podcast also offers a comprehensive look into the iterative development process and the importance of user-centric design. We explore how failures can be powerful learning tools and how engaging with users early can shape the app's future direction. Our guest discusses his success with a mobile game that addresses environmental issues and highlights the impact of rigorous user research. Tune in for valuable insights on crafting meaningful and engaging user experiences through gamification.

Dave is a software developer specializing in mobile apps. He's currently building Roads Audio, an app designed to enable asynchronous, podcast-like conversations with the goal of helping people maintain deeper relationships. Dave also runs a YouTube channel, 1ManStartup, where he shares insights and tutorials on app development. Earlier this year, he won a competition sponsored by Global Citizen and Google with his mobile game Last Bottle, which sheds light on the often-overlooked truths of recycling.

Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.