Here is a summary of what Andre and I discussed:
**2 mins **Andre talks us through what this report is all about and the key findings.
**4 mins **Andre discusses the data set behind the report including online articles from 25 UK national and business media from June 2016 to May 2021.
5 mins How and why the space for brands to feature in the media has shrunk.
**5.30 mins **How the overall number of articles in the UK media has reduced by one fifth in 5 years.
5 mins How the report also found the number of articles that mention brands has fallen by 28 per cent.
7 mins A discussion of how the issues of Brexit and COVID have dominated the media landscape for the last 5 years.
10 mins Beyond Brexit and COVID - which issues are dominating the media over the last five years.
**15 mins **What type of content do readers engage with?
**18 mins **What does the report predict about future media coverage of big issues?
**18.30 mins **Why brands will need to engage on the big issues to get media coverage.
**21 mins **Andre summarises what he sees as the report conclusions.
