When Jen McKee ventured into social media, she expected to work with restaurants and bars. Little did she know, a conversation with a client in early 2021 would lead to an unexpected twist - leveraging TikTok to help her clients in the plumbing and HVAC industries skyrocket their success. Through her innovative strategies, Jen has revolutionized digital marketing for service trades. But, what’s next in her daring journey?

Cassie Pound and Leslie Harpole talk to Jen McKee from Kee Heart Marketing in this Power Women of the Trades podcast episode, where they delve into the significance of social media platforms like TikTok for brand recognition and recruiting in the trades industry.

Jen emphasizes the need for businesses to keep up with the ever-evolving social media landscape and to act quickly when adopting new platforms. The discussion sheds light on how businesses can utilize engaging storytelling and relatable content on platforms like TikTok to personalize their brand and attract their ideal audience.

By concentrating on producing valuable content and maintaining a strong presence across various platforms, businesses can enhance their online visibility and gain more customers. Jen's own accomplishments with her plumbing company, TikTok Champions, highlight the importance of leveraging social media strategically to boost brand growth.

In this episode, you will be able to:

- Maximize brand exposure and attract tradespeople using TikTok's unique features✅

- Master the art of creating video content for marketing success on various platforms✅

- Recognize the indispensable role that expert social media management has in any business✅

- Stand out with a one-of-a-kind, engaging social media presence for your brand✅

- Adapt quickly and confidently to the ever-changing landscape of social media trends ✅

Meet the Hosts:

Leslie Harpole is the co-owner of Champion Plumbing in Oklahoma City. Connect with her on LinkedIn.

Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn.

Meet the Guest: Jen Mckee, Founder of Kee Hart Marketing Agency.

Introducing Jen Mckee, the dynamic force behind Kee Hart Marketing, who has been transforming the way trades businesses approach social media. Drawing from her experience in the restaurant industry, Jen shifted her focus to the trades and quickly realized the untapped potential of TikTok for brand visibility and trades recruitment. Working alongside clients like Cassie Pound's Quality Heating, Cooling, and Plumbing, and Leslie Harpole's Champion Plumbing, Jen skillfully crafts engaging content that resonates with audiences and potential employees alike. With her unique blend of creativity and industry knowledge, Jen has successfully positioned herself as an authority in the world of trades business marketing.

Connect with her on LinkedIn

Special thanks to our sponsors for making the show possible:

- ⁠Chiirp⁠

- ⁠Yellowstone Local⁠

- ⁠Kickcharge Creative⁠

- ⁠On Purpose Media⁠

- ⁠Kee Hart Marketing⁠

Interested in Using Service Titan for your trades Business? Check out the link’s below:

Cassie’s custom share link: ⁠https://join.servicetitan.com/mzldOZd⁠

Leslie’s custom share link: ⁠https://join.servicetitan.com/mzleuIA

Tune in to hear from more Power Women in the trades industry on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Make sure to follow us on all of our Power Women of the Trades social media accounts here:

Instagram: @powerwomenofthetradespodcast

LinkedIn: Power Women of the Trades Podcast

TikTok: powerwomenofthetrades

YouTube: @powerwomenofthetrades

Facebook: Power Women of the Trades Podcast

Listening on a desktop & can’t see the links? Just search for Power Women of the Trades in your favorite podcast player.

This episode was produced and brought to you by Reignite Media (Follow them @reignite.media).

Transform Your Trades Business through TikTok - Jen Mckee's Secrets 43:23 Share

Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry

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Transform Your Trades Business through TikTok - Jen Mckee's Secrets