Recruiting skilled techs is the biggest problem facing the industry, and Yellowstone Local has a unique solution. But as they discuss the importance of culture and social media in recruiting, a battle with a church school leaves the main character in a difficult situation. What will happen next?

Join us In this episode of the Power Women of the Trades podcast, as we hear from Warren Lentz, a dedicated leader in the trades industry who has revolutionized the way home service companies approach recruitment and culture-setting. After years of helping businesses win at marketing, Warren noticed a common challenge: the struggle to find and hire skilled technicians. When the pandemic worsened the problem, Warren founded Yellowstone Local, a comprehensive marketing solution that addresses every aspect of employer branding, recruiting, and the hiring process.

Through his journey, Warren discovered that the biggest challenge facing companies was shifting their mindsets regarding recruitment. He emphasizes the importance of understanding and defining a company's culture to attract top talent and build an amazing team.

In this episode, we dive into how to:

- Grasp the significance of staying ahead in the recruitment game and nurturing a strong business culture in trades✅

- Pinpoint your company's identity by discovering how to define culture and build a lucrative employee value proposition✅

- Apply marketing tactics to entice the right individuals to your company and ensure their long-term commitment✅

- Design a united workforce by identifying a shared foe that encourages camaraderie and employee advocacy✅

- Learn the keys to tapping into the female workforce and diversifying the trades industry✅

If you're feeling stuck with ineffective recruitment methods and struggling to find skilled tradespeople for your business, Warren's guidance is invaluable.

Tune in to learn how to transform your approach, build an amazing team, and unleash your company's full potential with Warren Lentz.

Meet the Hosts:

Leslie Harpole is the co-owner of Champion Plumbing in Oklahoma City. Connect with her on LinkedIn.

Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing. Connect with her on LinkedIn.

Meet the Guest: Warren Lentz, Founder of Yellowstone Local

Meet Warren Lentz, the founder of Yellowstone Local and a marketing expert with more than eight years of experience helping home service companies succeed in their marketing efforts. Cassie Pound and Leslie Harpole are excited to have him on their podcast, Power Women of the Trades, to discuss the importance of proactive recruitment and culture-setting for the skilled trade industry. Warren's innovative approach to creating comprehensive marketing solutions for employer branding, recruiting, and hiring has helped numerous businesses overcome their staffing challenges, making him a credible authority on the subject.

Connect with him on LinkedIn.

Special thanks to our sponsors for making the show possible:

- ⁠Chiirp⁠⁠

- ⁠⁠Yellowstone Local⁠⁠

- ⁠⁠Kickcharge Creative⁠⁠

- ⁠⁠On Purpose Media⁠⁠

- ⁠⁠Kee Hart Marketing⁠⁠

Interested in Using Service Titan for your trades Business? Check out the links below:

Cassie’s custom share link: ⁠⁠https://join.servicetitan.com/mzldOZd⁠⁠

Leslie’s custom share link: ⁠⁠https://join.servicetitan.com/mzleuIA⁠

Tune in to hear from more Power Women in the trades industry on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Make sure to follow us on all of our Power Women of the Trades social media accounts here:

Instagram: @powerwomenofthetradespodcast

LinkedIn: Power Women of the Trades Podcast

TikTok: powerwomenofthetrades

YouTube: @powerwomenofthetrades

Facebook: Power Women of the Trades Podcast

Listening on a desktop & can’t see the links? Just search for Power Women of the Trades in your favorite podcast player.

This episode was produced and brought to you by Reignite Media (Follow them @reignite.media).

Revolutionize Your Trades Business: Recruiting and Company Culture with Warren Lentz 26:07 Share

Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry

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Revolutionize Your Trades Business: Recruiting and Company Culture with Warren Lentz