cover of episode Saving “Sesame Street”

Saving “Sesame Street”

2024/12/23
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People
L
Laura Meckler
R
Rosemary Trulio
主持人
专注于电动车和能源领域的播客主持人和内容创作者。
Topics
Laura Meckler: 芝麻街面临着来自儿童电视节目竞争加剧和高昂制作成本的巨大挑战。为了生存,芝麻街正在进行大刀阔斧的改革,包括减少主要角色,将重点放在艾摩、艾比、饼干怪和格罗弗四个角色上,其他经典角色如伯特、厄尼、大鸟和奥斯卡将扮演次要角色。此外,芝麻街还将调整节目时长和内容,以适应当代儿童的需求和喜好,不再专注于简单的字母和数字教学,而是转向更长、更具叙事性的故事,以吸引年龄稍大的儿童。 芝麻街的这种转型并非一帆风顺,一些演员,特别是那些扮演经典角色的演员,对减少主要角色的做法表示担忧,他们担心经典角色会逐渐被遗忘,失去其文化影响力。 与此同时,芝麻街还面临着财务挑战。由于与HBO的合约到期,芝麻街需要寻找新的合作伙伴来弥补收入缺口,以确保节目的持续运营。 尽管面临诸多挑战,但芝麻街的工作人员对节目的未来充满信心,他们相信芝麻街能够通过不断适应变化,满足儿童的需求,从而继续存在下去。 主持人: 芝麻街是美国文化的一部分,给许多人带来温暖的回忆。它始于1969年,旨在帮助幼儿准备上幼儿园。疫情期间,孩子们的心理健康和情感健康受到了严重影响,芝麻街制作关于情感健康的节目很有意义。第55季将重点关注幼儿的情感健康,教孩子们识别和应对情绪。 Rosemary Trulio: 芝麻街之所以能够持续55年,是因为它不断适应变化,满足儿童的当前需求。我们需要关注儿童的当前需求,并根据这些需求调整我们的内容。 Peter Lentz: 如果我们只在筹款活动、应用程序或商业广告中使用这些经典角色,而没有持续地将它们介绍给孩子们,那么这些角色最终将会消失。我们需要让孩子们持续地接触这些角色,这样他们才能与这些角色建立联系,并理解这些角色所代表的价值观。

Deep Dive

Key Insights

Why is Season 55 of Sesame Street focusing on emotional well-being?

Season 55 is focusing on emotional well-being to address the mental health challenges children faced during the pandemic, such as lockdowns and lack of social interaction.

What is the main goal of Sesame Street's upcoming season?

The main goal is to teach kids how to identify emotions like anger, frustration, and sadness and provide strategies to manage those feelings.

How long did Laura Meckler follow the production of Sesame Street's Season 55?

Laura Meckler followed the production for nearly two years, from research to filming.

What challenges is Sesame Street currently facing?

Sesame Street is facing challenges in reaching a broader audience, sustaining production costs, and adapting to the competitive landscape of children's TV.

Why is Sesame Street considering changes to its format and characters?

The show is reimagining itself to better engage older kids, focusing on deeper storytelling and a core cast of four Muppets to maintain relevance and sustainability.

Which Muppets are part of Sesame Street's new core cast?

The core cast includes Elmo, Abby Cadabby, Cookie Monster, and Grover.

What is the significance of the Bert and Ernie episode Laura observed?

The episode highlights the importance of understanding and managing emotions, showing how friends with different preferences can still get along.

How does Sesame Street test its episodes before airing?

Episodes are tested by showing animated rough cuts to young children and their parents to ensure the messages are understood and effective.

Why did Sesame Street partner with HBO, and what was the outcome?

Sesame Street partnered with HBO to address financial challenges, bringing in millions of dollars through a contract that aired shows first on HBO before PBS. However, HBO decided not to renew the contract.

What is Sesame Street's strategy for securing a new streaming partner?

Sesame Street is actively seeking a new streaming partner to fill the revenue gap left by HBO's decision not to renew the contract.

What does Rosemary Trulio, Senior VP of Curriculum at Sesame Street, believe is the key to the show's longevity?

Trulio believes that adapting to the current needs of children and being willing to change and evolve is the key to Sesame Street's longevity.

What changes are being made to the format of Sesame Street?

The show is moving away from shorter segments and focusing on longer, narrative-driven stories to engage older kids with deeper character development and higher stakes.

Why are some classic characters like Bert and Ernie being downgraded?

The show is downgrading classic characters to focus on a core cast that resonates more with younger audiences, as older kids may view them as babyish.

What is the significance of the Lion's Breath scene in the Bert and Ernie episode?

The Lion's Breath scene teaches kids a strategy to manage their emotions by releasing tension through a breathing exercise, emphasizing emotional regulation.

What was the reaction of the cast and crew to the changes in character focus?

Some puppeteers, like Peter Lentz (Ernie), expressed concern that reducing the presence of classic characters could lead to their eventual irrelevance for younger generations.

Chapters
This chapter explores the history and cultural impact of Sesame Street, highlighting its enduring appeal across generations. It features personal anecdotes from the reporter and examines specific examples of the show's educational approach.
  • Sesame Street's debut in 1969 and its initial goal of preparing kids for kindergarten.
  • The show's innovative use of educational techniques, including the "number of the day" segment and the "Ladybug Picnic" video.
  • The show's lasting cultural impact and its ability to evoke positive memories for viewers.

Shownotes Transcript

“Sesame Street” is an American institution. It began airing in 1969 as an educational program intended to help toddlers prepare for kindergarten. It has grown into a cultural staple and become one of the longest-running shows in TV history. 

Back in 2022, Laura Meckler learned that Season 55 of “Sesame Street,” which will start airing next year, will focus heavily on the emotional well-being of young kids. She spent almost two years following the cast and creatives behind the show as they researched, wrote, and filmed their upcoming season).  

But as she was reporting, Laura learned that “Sesame Street” is in a fight for its own survival. Warner Bros. Discovery, which currently distributes “Sesame Street,” has announced that it will not renew the show’s contract for another term. Now, the iconic show is on the hunt for a new streaming partner and is preparing a major reimagining as it tries to adapt both to the needs of today's kids and to the increasingly competitive world of children’s TV. 

Today’s show was produced by Peter Bresnan. It was edited by Maggie Penman and mixed by Sam Bair. 

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