Trump's win was broad, improving his performance in almost every county and demographic. The political environment was brutal, with three-quarters of voters believing the country was on the wrong track and two-thirds unhappy with the economy. Inflation and economic hardship were major factors, with 45% of voters saying their family's financial situation was worse than four years ago.
The incumbent president had a low approval rating, and the nominee, Kamala Harris, had only 110 days to introduce herself to the public. The party struggled to regain trust on economic issues and faced a shift in the political landscape since 2016. Exit polls showed that 45% of voters felt their financial situation was worse, and 75% said inflation caused them moderate to severe hardship.
Trump dominated the narrative by constantly engaging with right-wing influencers, podcasts, and YouTube stars. He built a diverse coalition by appealing to various demographic groups with a simple, anti-establishment message. In contrast, Democrats ran their messaging through traditional media filters and struggled to reach less engaged voters organically.
Trump made significant gains with Latino voters, particularly in heavily Latino counties across the U.S. This shift was evident in states like Texas, New Jersey, and New York, where he cut margins by double digits. These gains were crucial, as they contributed to his broad-based support and electoral checkmate in key states.
Democrats need to reform their communication strategy to reach less engaged voters more effectively. This includes investing in progressive media, diversifying their messaging, and finding new ways to connect with voters on economic issues. They should also focus on reforming democratic institutions and addressing corporate influence in politics.
After a night of resounding losses and a nationwide lurch to the right, Jon, Lovett, Tommy, and Dan begin to sift through the pieces—what we know, and we don't, about the race Democrats ran, what voters are looking for, and how to endure the turmoil of a second Trump term.
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