cover of episode Is dynamic pricing coming to a supermarket near you?

Is dynamic pricing coming to a supermarket near you?

2024/3/6
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A
Amanda Aronchick
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Ioannis Stamatopoulos
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Jessica Robinson
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Partap Sandhu
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Amanda Aronchick 观察到超市牛奶的保质期差异很大，但价格却相同，认为这种定价方式不合理。她认为，保质期越长的牛奶价值越高，价格应该有所区别。 Nick Fountain 同意 Amanda 的观点，并指出超市的定价方式落后，缺乏数据驱动和动态调整，这导致了超市的低效和食物浪费。他们认为，超市应该采用更有效的定价策略，以提高竞争力、减少浪费。 Robert Evan Sanders 和 Ioannis Stamatopoulos 则从经济学的角度分析了超市定价的历史演变，以及动态定价的可能性和挑战。他们指出，虽然更换价格标签的成本并不高，但超市库存数据的不准确性是阻碍动态定价的主要原因。他们认为，动态定价可以帮助减少食物浪费，提高超市的效率和盈利能力。 Jessica Robinson 介绍了挪威 Rema 超市使用动态定价的经验。Rema 超市使用电子货架标签技术，可以快速、灵活地调整商品价格，从而应对市场变化和减少食物浪费。 Partap Sandhu 详细解释了 Rema 超市如何利用电子货架标签技术实现动态定价，以及动态定价带来的好处和挑战。他指出，电子货架标签解决了人工更换价格标签的成本问题，提高了定价效率。动态定价可以帮助减少食物浪费，提高超市的竞争力。但动态定价也可能导致价格波动、价格战和“囤货”现象，需要谨慎管理。

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Dynamic pricing is an increasingly common phenomenon: You can see it when Uber prices surge during rainy weather), or when you're booking a flight at the last minute) or buying tickets to your favorite superstar's concert). On an earnings call last week, Wendy's ignited a minor controversy by suggesting it would introduce dynamic pricing in its restaurants, but the company quickly clarified that it wasn't planning on using it for "surge pricing)."One place you hardly ever see dynamic pricing? American supermarkets. Why is that? Why shouldn't the prices for meat or bread or produce go down as they get older? Why does all the milk in the store cost the same, even when the "sell by" dates are weeks apart? Wouldn't a little more flexibility around prices be better for customers and help reduce waste?Professors Robert Evan Sanders and Ioannis (Yannis) Stamatopoulus had similar questions. So they set out to discover what was keeping supermarkets from employing a more dynamic approach, and what might convince them it was time for a change ... in pricing.*This episode was hosted by Amanda Aronczyk and Nick Fountain. It was produced by Willa Rubin and edited by Keith Romer. It was engineered by Valentina Rodríguez Sánchez and fact-checked by Sierra Juarez.*Learn more about sponsor message choices: podcastchoices.com/adchoices)NPR Privacy Policy)