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""Dynamic pricing"": it's when businesses constantly change the price of a product, based on the current demand. We're used to it when booking airline tickets, hotel rooms, or even Uber rides. But now an upscale chain of pubs in London will increase the price of a pint of beer by 20p, or 5%, when there's a surge of customers. Is that fair?

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Surge pricing comes to the pub | Learn English phrasal verb 'cut short' 23:07 Share

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Surge pricing comes to the pub | Learn English phrasal verb 'cut short'