cover of episode Embrace the Dip not the Content

Embrace the Dip not the Content

2024/8/29
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
AI Deep Dive AI Chapters Transcript
People
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Gina Bianchini
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Gina Bianchini: 产品发布后，通常会遇到一个低谷期（dip），这是正常的现象。许多人会选择在这个时候放弃，但实际上，持续改进（workshopping）才是获得增长的关键。持续改进包括分析哪些方面做得很好，哪些方面需要改进，并根据用户反馈不断调整产品和策略。不要期望产品发布后立刻取得成功，持续改进才是长期成功的关键。持续改进的过程需要保持好奇心，不断学习和调整。 Gina Bianchini: 社区运营中，不需要过多的预先准备内容。更重要的是建立成员之间的互动和共同探索（quest）。通过设计主题、活动和互动方式，引导成员之间建立联系，共同参与到社区的建设中。内容应该服务于成员之间的互动和共同探索，而不是单纯的消费。这种方式能够更快地建立一个成功的社区，并获得更高的用户粘性和口碑传播。

Deep Dive

Chapters
Launching a community involves navigating a "dip" after the initial excitement. Instead of quitting, embrace workshopping and curiosity to understand what worked and what didn't. True growth comes from iterating and adapting after the initial launch.
  • The post-launch dip is natural.
  • Workshopping is crucial for growth.
  • Don't quit during the dip, stay curious.
  • Growth happens after launch, not on launch day.

Shownotes Transcript

After you’ve launched, it’s so easy to hit the dip. The thing that didn’t go right, the thing you didn’t expect. You have two options; are you going to quit or power through with workshopping? The ability to stay curious in this process of workshopping is one of the most important muscles to learn. Only through workshopping are you going to unlock growth. But how much content do you need to get started? So much less than you think. Remember, you’re not setting up your members to consume, you’re setting them up to go on a quest with each other.