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David Axelrod Breaks Down Kamala Harris’s Messaging and Strategy

2024/8/22
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David Axelrod discusses how Kamala Harris should approach her campaign to appeal to white and male voters, emphasizing authenticity and inclusivity.

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Hi, everyone. From New York Magazine and the Vox Media Podcast Network, this is On with Kara Swisher, and I'm Kara Swisher. David Axelrod needs little introduction. The former chief strategist and senior advisor to President Barack Obama is widely acknowledged as one of the sharpest political minds in America. After doing media strategy and ads for over 100 campaigns, he shaped Obama's message and helped propel the first-term senator into the White House and then helped him win re-election in 2012.

Axelrod is now a senior political commentator on CNN, the founding director of the University of Chicago Institute of Politics, and host of two hit podcasts, Hacks on Tap and The Axe Files.

We spoke on Tuesday morning after the first night of the Democratic National Convention in Chicago and before the Obama one-two punch on Tuesday night in which they slagged Trump mercilessly and bestowed upon Vice President Harris their legacy. Axe and I talked about the convention, obviously, his role in pushing President Joe Biden to drop out of the race, and his take on Harris's campaign so far.

Axelrod has called out Democrats for their, quote, irrational exuberance, so I obviously asked him about that. And our expert question for this episode comes from Will Hurd, a former Republican congressman from Texas. Well, welcome, Dave. How you doing? Thanks for coming on. I'm tired, man. That was a long night last night at the Democratic convention. It was a long night.

Oh, man, what happened there? Well, we'll talk about that in a minute. But I want to take a step back and ask you about the convention itself. How many conventions have you been to? This would be my 15th. But that includes three Republican conventions that I've attended for CNN. But this is my 12th Democratic convention as a reporter or a participant.

So I'm convention rich in experience here. Yeah, same number as Biden. The convention is being held under very unique circumstances. Biden is out, Harris is in. As someone put it, it's a difference between a wedding and a funeral. Vibes is undoubtedly the most overused word in 2024. But I have to ask, how do the vibes of the 2024 DNC compare to the vibes of the 2008 one when Barack Obama first ran for president?

Yeah, you know, there are similarities. There's no doubt about it because there's such a feeling of renewal in the Democratic Party right now. You know, Biden stepping aside and the speed with which she stepped in and the, frankly, the grace with which she's handled herself in this period and

has, I think, really charged people up. So there's no doubt it's comparable. And, you know, look, I mean, they don't talk about the historic nature of her candidacy, and I think they're smart not to. We never did either. You kind of get that for free. But she does seem very much like a turn the page, even though she's the sitting vice president, she seems like a turn the page candidate.

candidate at a time when people very much want to turn the page. So less than two months ago, Biden is in the middle of debate prep and the conventional wisdom in the Democratic Party was that Harris was a weak and flawed politician. Why did everyone underestimate her? Well, I mean, look, she ran a bad campaign in 2019.

She started off as a co-frontrunner and never made it to Iowa. And she was not a great performer in that camp, and she was an uneven performer. My view is that she got bad advice and she took it, and that advice was take a left turn at every juncture and you'll get to where you want to go. And, of course, if you keep taking lefts, you end up in the same place you started.

But she and then as VP, I think there was a combination of things. I think she was I think she was uncertain and unsteady at the beginning of that administration. I don't think she got a ton of help and support at the beginning as well, which I think is unfortunate. But, you know, one of the things you look for in people is how do they do they grow?

And I think she became a much more steady performer over the course of that administration. It's just people did not pay much attention because people don't focus on the VP, you know, but she went out and carried the ball on the Dobbs decision because...

became the point person in the administration on that and some other issues and did very well. And I remember, Cara, on the night of the horrible debate, she was tasked with the unenviable task of going on television and— Yeah, she was great, actually. —defending him. And Anderson asked her some tough questions, appropriate questions, and she pushed back hard. And I remember after that interview, we were all like, wow. Wow.

That was pretty strong. So there were signs, you know, that people that she had grown into this. But in the last month, first of all, she she took the nomination in a matter of hours. Right. She went out. She organized. It was shock and awe.

And that showed a certain level of political competence. Then she went out there and started speaking and her speeches were well delivered and well conceived and hit the right notes. And she seemed organic to the word she was speaking, which was the problem in the past.

And I think she did last night as well. Right. Genuine. Yeah. I was always surprised about that because everyone was like, she's so left. I was like, no, she's not. Just not in San Francisco. She's not. One of the things about running for president. Yeah. You're obviously very familiar with her from your own life experience out there. But one of the things that is a killer in presidential politics is if you don't build on the foundation of who you actually are.

You know, we ran against Mitt Romney and I've, you know, I'm friends with Mitt Romney now and I have great respect for him. I disagree with him on some stuff. But his campaign never allowed him to talk about his faith because they thought, you know, Mormonism would turn people off. That's a huge part of his life. They never let him talk about his business for obvious reasons. But we went and described what he did in his business and, you know, at least they could have tolerated

Right.

There was nothing left. And, you know, you have to run on who you are and build on who you are. This time, I think they're doing that. She's running as a prosecutor. She's running as an attorney general. They're telling her story. It's a much, much different kind of deal right now. And I think she's profiting from it. Yeah. One of the things you said in a 2020 DNC, the things that were stressed were Biden's middle class roots, his face, his attachment to the military, things that signified people to middle America. He's actually from here. He's one of us. And you

And you went on to explain that his I'm one of you messaging was more effective than saying we're in a battle for the stole from America. Yes.

Kept saying middle class for the people, you know, using both legal terms and also popular terms. A fighter who stands up to bullies. This is what she's like. I mean, in my many, many years of knowing her, decades of knowing her. And also charming. I think people miss the charming part. Yes.

I took my wife to meet her at her house not too long ago, and my wife wasn't a real fan of her or not, didn't have thoughts, right? And she walked away and she's like, what a stunning politician. I was like, I know. Like, for some reason it couldn't get out. Talk a little bit about the messaging around her.

Yeah. In this way. I'm like, this is a person I know. Yes. It's related to what I just said, which is she's not here by accident. She's very skilled. She's very smart. She can be very, very...

charming and disarming. And, you know, the things that she's done, remember the moment in which she was running, there was this very left left word tug, to which her campaign responded, but she, you know, I always thought even then, that she should have run on who she was.

And who she was was a center-left politician, a tough prosecutor, and an attorney general who had been involved in some very big cases involving large numbers of people who had been abused by various powerful forces. All that story was lost. And because she wasn't comfortable with the story she was telling, I don't think that

She seemed uncertain. That charm that you're talking about wasn't as evident. It was that when she announced the day she announced, but oftentimes not after that. I did some stuff with her for CNN and podcasts and so on. And the level of caution there.

that didn't allow her to open up was very high. Well, it's obviously, she and I have had that discussion, actually, interestingly. And I was like, just be yourself because you're kind of interesting. I don't know. But the caution level, it's obviously tougher for a black and Asian woman from the Bay Area, Oakland, specifically, to sell to middle America, even if she is from very, quite middle-class roots, rather than the white guy from Scranton. Yes, of course. But I, you know, I worked for a black guy

who had a name that's even tougher than Kamala Harris. How do you pronounce that? I'm kidding.

But believe me, there was a lot of mispronunciation back then. But he had a great American story, and we told that story. The one thing I did learn from Obama, by the way, Sonia Sotomayor, he wanted to appoint her to the Supreme Court. He asked me to talk to her to see how she would hold up in the process. I asked Sotomayor, what do you most worry about in this process? And she said, I worry about not measuring up.

And in the context of that remark, I realized what she was saying is, I know I am going to be judged differently. I am carrying the hopes and dreams of a lot of young Latinas and Latino kids. And it gave me more appreciation for my own guy.

who never talked about it and didn't complain about it. But it is really hard to be a path-breaking politician. And so that's an added weight on her, without a doubt. But listen, you either win as who you are or you don't win, but you can't win as who you're not. That's a really good point. The most authentic candidates almost always win. And even Donald Trump, Cara, nobody ever says, gee, I wish Trump would just speak his mind.

That's never an issue. Okay. So she I hope that they continue to do this. Now, she is benefiting also from a just tremendous sense of relief in a country where people looked at the choice between Biden and Trump and said, God, do we have to do this?

Let me get into that because you were one of the first very influential Democrats. I think the first that I heard it because I was like, oh, dear, David Axelrod to publicly question whether or not Biden should run for reelection. We were doing it over on the pivot podcast, but nobody was listening. This obviously didn't endear you to him. And he reportedly referred to you as a prick. I think you know that the implicit theme underlying this whole convention is Democratic Union. But obviously there are hurt feelings that are papered over now.

How do you feel about having done that? Because obviously you'd have to have thought a lot about going out on that limb you went out on. Yeah. Well, listen, just to understand my relationship with Joe Biden, I was Dave Bluff and I were the last people to interview him before he got chosen for VP. We were enthusiastically recommending him. I never regretted it. He was a great guy to work with as VP. He was very kind to me.

And I was always happy he was in the room because he had the guts to say things that needed to be said, whether it was on Afghanistan or middle class economics. He was a great voice in the room, and he was an incredible asset in terms of the assignments that he took on and completed for the president. So, yeah.

I have nothing but warm feelings for him. And I think he's done some really historically important things that history will remember more than voters are right now. All of that said, the issue is just whether anyone should run for president or

When they're 78 years old and I apply it to the Republican nominee right now, who seems to to me seems to be kind of losing it. But so but it was hard, you know, to, you know, a lot of my friends were unhappy. The problem with Donald Trump is how can you tell? Well, that's true. That's true. That's true. That's true. But, you know, yes, it was it was uncomfortable, but it was but I felt very secure in saying what I thought was.

needed to be said. And I wish that he had acted on it earlier because I think it would have been better for him had he done that. But I do have a box full of buttons that someone sent me. I will tell you, it was Karl Rove. I was doing an event with Karl and I was asked about this two days after the story service that he had called me a prick. And I said, yeah, I'm the chairman of the Pricks for Biden.

And Rove sent me a box of Pricks for Biden buttons, and I'll save one for you. They're now heirlooms that are very rare. I'll give one to Scott. I'll give one to Scott because he was really out there, the same thing. But how does she make sure everyone stays on the same page? She has been very gracious. Someone was noting that last night, like she's gone out of her way to, no matter what he does, to be like, let's stick with Joe. She has to be gracious. Yes.

including as a woman of color, right? She has to not look like a usurper in some fashion. Well, she's been really good because, you know, I mean, I remember the scene on the tarmac when the hostages came back. And, you know, it wasn't entirely clear to me that he was

that happy that she was there because this was his moment. And, uh, and he wandered away from her to the media and he started doing a scrum and left her standing there. And she kind of wandered up beside him and she looked to me and she had, she looked completely serene and she was smiling. And, uh, she looked like the adult child of someone whose parent had wandered away, who was like

watching over to make sure nothing bad happened, you know, of an older parent. But, and she's been very good on this. The big thing is, yes, be gracious to him. But internally, you know, that you have to meld people who were there because of Joe Biden and working for Joe Biden. And now they're working for her. And there has to be some friction there. And, you

Part of, you know, I'm sure part of the sensibilities of putting this convention together is this has to be a Harris convention from this point forward. The big thing is the message has to be we're turning the page. This is, you know, we're pointing to the future. You know, this is a chance for the country to take a new direction. And implicit in that is you're turning the page not just on Trump.

But on Biden, and I'm sure there's been friction in how you accomplish that because there are people who are doing this who are working for Biden and there are people who are doing this who have come in because of Harris. And so, you know, there are by definition, there are going to be some difficulties there. I hope everybody recognizes inside there that now this is like the Olympic team, whatever team you play on during the regular season, you're all wearing the same uniform now and the stakes are big.

And so you got to work together, you know? Do you like the when we fight, we win? Obama's 2008 was change we can believe in. Do you like when we fight, we win? But the slogan that we carried throughout our years was the one from a Senate race, which was, yes, we can. The most important word to me is the word we.

I think what you're doing is enlisting people in a cause and the cause is not the candidate, no matter how charismatic the candidate is. I mean, unless you're on the Trump side, you know, I thought Hillary made a mistake in 2016 when they had this slogan with her.

Oh, good point. Because it's not about the candidate. It's about the country. And a successful campaign enlists people in a cause that is about their own lives and about the future and about the health of their community and the strength of their families. And, you know, you want to encourage people and inspire people around a shared mission. Right.

So I like the word we. I like the word we. Right. There's two we's in that one. I think that's important. Yes, exactly. There's two we's. Yes, it's like French. It's we, we. Oui, oui, oui, oui. Not too French, though. You've praised Harris. Remember Freedom Fries? Yes, I do indeed. Oh, good God. You've praised Harris for repeatedly choosing not to emphasize the historic nature of her candidacy. Yes. In other words, smart enough not to highlight her race or gender. Yes.

So she's choosing to run more like Barack Obama than Hillary Clinton. That's clear. And then you have worked, obviously, with Barack Obama. But one of your specialties as a political strategist was, quote, packaging black candidates for white voters. At least that's how The Economist magazine put it.

it. You work to elect a lot of black mayors, including Harold Washington in Chicago, Dennis Archer in Detroit, Anthony A. Williams in Washington, D.C., and Lee Brown in Houston. Talk about both the misogyny and the—how should she package herself for white voters and male voters? Yeah. Yeah.

Which is where she has the deficit. Yeah, no, I think that some of what you saw last night is the right way, which is to not lean. You know, the problem with leaning into these things is it excludes people. I know it's meant to be broadening, but it excludes people when you make that the emphasis. Barack Obama always used to say,

I am proudly of the black community, but I'm not limited to it. And I'm not running to be the first black president. I'm running to be president of the United States and to represent everybody in the United States. And I think that is the mindset that you have to carry into this. Everyone who

is inspired by the fact that she is a, um, an African American and Indian American, a woman, everyone knows that you don't have to, you don't need elaboration, uh, on that. And if people who are inspired by it are, are going to follow that, uh, their heart in that. And if people who are dismayed by it may as well, uh,

But what you want to send is a broader message, and you want to create a permission structure for people who are going to do what they've never done before, voting for a woman for the highest office in the land, voting for a person of color for the highest office in the land if they didn't vote for her.

And you want to make sure that you're speaking to them and that they understand that you get their concerns, their lives, that they are part of the America that you see. And there are so many things that unify. She said last night, there's so much more that unifies us than divides us. That is the thing we want to communicate. Everybody has aspirations for their kids and their families.

And, you know, I have a place in rural Michigan. I have neighbors who are without question Trump voters. They're also good neighbors. And I have we relate over so many things, you know, over the weather and our kids. And, you know, when when this store is going to open and, you know, all kinds of things. Yeah.

She needs to send that signal and make it easy for people who just want change and want to turn the page and want a presidency that isn't all about rancor, as in Trump, and is very much focused on their needs with a president who seems energetically able to go after them. That's what they need to do. And that's the story I think that they're going to tell. We'll be back in a minute.

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You were a journalist before you were a strategist. I'm not sure people know that that much, but you obviously understand why the press is calling for her to do interviews. I suspect she's already planned them, would be my guess.

Why is that important? As a journalist, I obviously would love to interview her at the same time. I can see sort of why she's not. When does it hurt her? She's riding the wave. She's riding the wave right now, Cara, and she should ride it as... And also Trump keeps making messes and why not let someone make a mess while... Absolutely. Listen, I do think that she will do them. She has to do them. And it is one of the tests and it's not a test because...

You know, people feel strongly that the fourth estate must be respected. It's a test because people want to see you in a lot of different kinds of circumstances, handle pressure and challenges. That's how they judge whether you're equipped to be president. And so, you know, if you're put on the spot, if you're asked a challenging question, how do you handle it?

How do you handle it? That's frankly a test that she fell down on early in the administration in the interview with Lester Holt when she was down in Central America, you know, talking border issues and issues.

So, you know, and she's still sort of recovering from that, but you have to do it and she will do it. But I don't have, you know, look, my job in life has been to interpret politics and politicians to journalists and interpret journalists to politicians because I've lived in both worlds. And I think there is a sense of entitlement among journalists, just as there is a sense of among policy people, you know, who are waiting for her white papers to

I don't think voters are necessarily sitting around demanding white papers and constant interviews. Or interviews, I would agree. Yeah, but they want to see you in a lot of different ways. The debate will be big in this regard. That is the biggest test. That is the most pressureful test. And then the other most pressureful tests—

come in packages that you never really anticipate. You know, Lehman Brothers collapses. That was a pressure test. You know, this was less of one, but Osama bin Laden surfaced at the end of the 2004 campaign. It changed the end of that campaign in George W. Bush's

I mean, there are events that will inevitably happen between now and next November that will have implications for the presidential race. How she deals with them will be important. But, you know, so I wouldn't sweat the sort of clamor. Yeah, I agree.

I would, by the way, just one more footnote on this. I would be doing sort of the routine stuff more regularly. I'd be doing scrums on the tarmac. I'd be going into the back of the plane and I would be doing on the record scrums with the reporters there. I would take more risks.

You know, there was an old baseball manager, Eddie Stanky, in Chicago who used to say no risk baseball is second division baseball. Some of that is true in presidential politics. You want to take calculated risks, smart risks. But I view interviews as opportunities, and she ought to view them as opportunities to go out there and burnish her message and not treat them as minefields.

Yeah, I think she's perfectly capable of doing it and including the debate. But speaking of white papers, you know, a lot of the press has been writing about the light on policy stuff. But she did offer some policy crumbs when she gave the speech on economic policies and emphasized kitchen table issues, including a plan to stop price gouging and the $25,000 for first-time homebuyers.

According to many polls, they want more details because they don't quite know who she is, right? Where she stands on some things. Elizabeth Warren had reams of white papers that didn't win her many votes, right? How do you approach that idea? Listen, policy is a surrogate for values and focus. So you want to send a message through the policy that you embrace about what you're

values are and where you're going to spend your energy and do you connect with the things that are most important to people in their lives. And I don't think the details of policy, I mean, I know people's hair was on fire about some of the ideas that she, a lot of economists didn't like some of the ideas that she advanced last week. But, you know,

There aren't that many economists in the country and they only get one vote. I think voters probably appreciated it more. But and even if they didn't fully understand the details and even if the details weren't fully spelled out, she was saying, yeah, housing is a real problem for people. And we got to figure out a way to help people who are renting and afford their rent and how people who are buying homes for the first time can afford to buy homes for the first time.

That message is important to people. Yeah, we care. You may not like the price gouging thing, but-

The recognition that this is a real problem for people, that things are 20% more than they were a few years ago. So I think that that's how you have to approach policy. Mario Cuomo said you campaign in poetry and govern in prose. That is very true. So don't be so prosaic that policy becomes something, sort of an end in itself.

Policy is a window into what is important to you. In that vein, what is her weakest policy area? Is it immigration? And what's her strongest? I assume abortion, correct? Or maybe not. Well, I think as an asset in this campaign, her advocacy around the abortion issue, which is very, very important, clearly important.

is important. I do think that her credentials around advocating for consumers and doing things that relate to economic security for people is very, very important given the primacy of that in people's minds today. Immigration is a vulnerability that she needs to, that she's going to have to... What would you advise her to do?

Listen, I think that my whole thing is always start from the truth and work from there. I think she should go back to orthodoxy on this democratic orthodoxy to the – and it isn't even democratic orthodoxy. George W. Bush had the same position, and the position was we need an expansive immigration policy that has at its core enforceable borders that are respected –

because you can't have a working immigration system if you don't have rules that people abide by. We have to deal with the immigrants who are here and in some way, we have people, Cara, and you're brilliant on economics, we have people here who are embedded in this country, who are part of what makes this country go, who are hardworking people, who by the way are contributing to social security but not collecting it.

and in many ways supporting our communities. We have to figure out how to take them out of the shadows and regularize. And in the day, we would talk about getting at the back of the line and so on. We have to figure out how to address these problems once and for all. So come out with the truth. People who care about enforceable borders, you're damn serious about it.

And it would give people and but also give people a sense that you want to have a solution to the problem of people living in the shadows as they have for decades in this country. So I think, you know, that to me is an authentic answer to the problem.

And, you know, you can say, oh, you can't say bring people out of the shadows because that'll be amnesty and you can't be too hard on the border because the base won't. If you get caught up in that kind of thinking, you're going to be that then, you know, it's not going to go as well. Just tell the truth about what we need to do. And by the way, just on the contrast with Trump here is so strong because he.

He really doesn't give a shit about these problems. I don't know if you can say that on this podcast. No, you can say as much as you want. Yes, but to him, everything is something to exploit.

It's something to exploit for your own advantage. To her, what she should project is she sees problems as challenges to be solved to move the country forward. He sees problems as something to exploit to move himself forward. And that is a contrast that I would keep hitting. Yes, I would keep hitting that hard throughout. In that thing, he's showing it in his recent appearances of

Republican strategists have been begging him to stick to the issues and not do this. There's a lot of personal attacks, a lot of personal agreement. He's putting that on display. Yes, he's out of control. Yeah, he seems congenitally incapable. But if we do a thought experiment, imagine he somehow manages to say somewhat on message. Is that good for? Well, I don't know whether he can, but this is a close race and everybody should be sober about this. Yes, I would agree. She's had an incredible run and she's played herself into contention.

She has not played herself into a lead. You know, she may be marginally ahead in these national polls. She's not ahead in a lot of these battleground states. And I know there are some very heady polls out there, but this is going to be their battleground states for a reason. And,

this is going to be a dogfight from start to finish. If he got on a disciplined message and the message that his team wants him to be on is probably the one I would recommend if I were his strategist, it's the best he can. He has to make her the incumbent because if she is change, he is dead.

And right now, she has changed. He's the embattled old incumbent. That's a dynamic that's a loser for him. So if he got on that message, he would improve his chances. Would he win necessarily? Maybe not. But right now, he is modeling all the behavior that makes people want to turn the page. He's mean. He's obnoxious. He's racist. He's misogynist.

All of the bad behavior that has turned people off in the past is now worse because he's frantic and desperate. And so all his worst qualities are being amplified. He looks like the incumbent. You're right. She looks like change.

So you had talked about irrational exuberance on the Democratic side. I would agree. On Monday, the president of Future Forward PAC, one of the biggest PAC supporting her, said our numbers are much less rosy than what you're seeing in public. Again, Trump tends to outperform his polling, though maybe not always, and the electoral causes has tended to favor him. What is your current feeling on the state of the race that this is—she is not ahead, that if you were advising the campaign, and your former partner, David Plouffe, is—

who I just talked to recently, what would you say to do here? And how should you prepare the Democratic side for where we are? Because it is exuberant here. It's fun. It's exuberant. Yeah, well, the trick is you don't want to bridle that enthusiasm and energy. You just want to translate it into action. And, you know, one thing about Plouffe, who was my partner for years and who I traveled many miles with on this Obama campaign,

journey. He is the most competitive human being on the planet and I think his message will be we are in the fight. We have not won the fight and the fight can easily be lost unless we take all this energy and all this exuberance and walk precincts and talk to our friends and do all the things that one must do to win a close battle.

you know, that is the message that, yeah, I know the same people who a few weeks ago were mad at me because I was suggesting the president, Biden should get out of the race, are now mad at me because they think it's a terrible thing to say, don't be irrationally exuberant. Yeah. I mean, Pelosi said the same thing to me in a recent interview. She said, you must get out your vote. I don't care what they say. Get out your vote. Of course, you must persuade. We know the enthusiasm is there, but get out your damn vote is

Yes, it's like, you know, and you do have to still persuade and there's a lot of work to be done. I mean, the exciting thing is

She's in a position to win this. The thing is, being in a position to win, it doesn't mean that you're going to win unless you do the work. And so the work has to get done. Where does she have to focus? What states? What areas? Pennsylvania? Well, I mean, look, I still think Pennsylvania is the tipping state. And I think, you know, that...

Chauncey McLean from Future Forward said what you quoted at an event at the Institute of Politics that you were such a great fellow at held on Monday here. And he said, and the Republicans will say the same, Pennsylvania is a tipping state because it's 19 electoral votes. It's the largest battleground state.

It's hard to replace that. But the difference for her is she also she's not ahead, despite what some polls say in Georgia and North Carolina. But she has a chance in those states to win those states because she's doing better with younger voters, with voters of color. And so.

Nevada is another example of that small number of electoral votes. But if you won one of those two states in Nevada, you could lose Pennsylvania and still win the election. She's got more possibilities. So, I mean, I would put Pennsylvania at the top of the list. Michigan, obviously, and Wisconsin. You really want to focus on those states. The blue wall states are still...

primary, but I would also devote a lot of effort. I think North Carolina could be a sleeper state here. They've got a, you know,

a troglodytic candidate for governor on the Republican side who is going to rally Democrats to the polls. And the makeup of the state seems more suited to Kamala Harris than it did to Joe Biden. Yeah, it does. The Pennsylvania is a tipping point state. Should she have chosen Shapiro or Walz? Are you pleased with that choice? Well, I, you know, look, I was focused on the math.

Uh, and so Shapiro made sense to me, um, that, you know, I think that what happened there was, you know, there was a Shapiro's not naturally a supporting actor, you know, he's a main stage guy. And you saw that in the, in the rally where they, he introduced, uh,

helped introduce waltz and the ticket. Um, but you know, I think he would have made a marginal difference in a state that may be one marginally. So I think, you know, I'm going to reserve judgment on that. If she wins the presidency, then, uh, I will say she made a, uh, you know, the right choice. If not, you know, we can have that discussion. Waltz is an engaging guy. I mean, he is a, he, and he is, you know, he is like right out of central casting from middle America, uh,

and the Midwest. And, you know, he has one big task here now, which is debate with Vance, which will get an audience and will be important.

But I think he's proven himself to be valuable in many ways. And so, you know, I'm not going to make a judgment on this. But we'll talk again after November. Yeah, we'll see. I said that to someone. Do you think he should? I was like, we'll see. I mean, it's not a bad choice. None of them. Honestly, none of them are bad choices. No, she had a lot of good options. We'll be back in a minute.

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On September 28th, the Global Citizen Festival will gather thousands of people who took action to end extreme poverty. Watch Post Malone, Doja Cat, Lisa, Jelly Roll, and Raul Alejandro as they take the stage with world leaders and activists to defeat poverty, defend the planet, and demand equity. Download the Global Citizen app to watch live. Learn more at globalcitizen.org.com.

On September 28th, the Global Citizen Festival will gather thousands of people who took action to end extreme poverty. Watch Post Malone, Doja Cat, Lisa, Jelly Roll and Raul Alejandro as they take the stage with world leaders and activists to defeat poverty, defend the planet and demand equity. Download the Global Citizen app to watch live. Learn more at globalcitizen.org.com.

So each episode, we have an expert send us a question. We think you'll like this one. Hey, Axe. This is Will Hurd, former member of Congress from Texas. Here's my question, my man. What does the party that loses the election in November need to do following the defeat to rise from the ashes? Can either party achieve a turnaround the way Labour did in the UK? I'm asking for a friend. By the way, Cara, you sound fantastic.

Another former IOP fellow and a great guy, Will Hurd. Look, I think the best thing that could happen to Will's party is to lose this election and finally turn the page on Trump, if not Trumpism, and have another chance to reimagine itself in 2028. For the Democratic Party, I don't think the issue is—

For them. On the sort of revival. Yeah. Yeah. Well, look, I think there'll be... The problem is, you know, I have issues with Nikki Haley's sort of moorings in terms of principle. But, you know, she proved herself to be very, very strong. There are some Republican governors, Kemp in Georgia, for example, who could emerge here who are quite conservative but dissident.

Didn't knuckle under to Trump, but there'll be a pitched battle between the, you know, DeSantis lost not because he challenged Trump, but because he tried to be Trump and.

People wanted the original more than they wanted the, you know, the next version, Trump 2.0. So but he's popular still. And, you know, there'll be a battle. And, you know, you see others, Hawley and others, you know, advance himself. There'll be others who will step up to try and grab the mantle of Trump. So they'll have a battle. But I think some of these governors, perhaps Haley comes back, will will carry the sort of more of this.

the center-right conservative banner, and it'll be interesting to see. On the Democratic side, the issue isn't going to be an absence of...

talent or a kind of general consensus about what the party should be. It'll be what kind of country do we have? I mean, the problem for Democrats is the problem for the country, which is what is a post-Trump era going to look like if Trump gets four years untrammeled by laws and armed with the experience of undermining democracy?

you know, the government and the constitution in his first go around, what will the country look like? You know, I think, take a look at Hungary for an example of where I think Trump would like to lead. He keeps mentioning Viktor Orban as a role model. I think he means it, you know, which is sort of a zombie democracy. Right.

And so the question is not whether Democrats could win in 2028. I think Democrats would win in 2028. The question is, what will they be governing over?

If Trump gets four more years.

You know, Carl, when we were talking about Obama running, Michelle asked him, what could you do that Hillary couldn't do or someone else couldn't do? She wasn't, and she asked in a very pointed way. And he said, well, you know, there are a lot of ways to answer that. But I think one thing I know for sure, the day I raised my hand, there are a lot of kids in this country who are going to look at themselves and their prospects differently than they do right now.

I think every time one of these barrier breakers wins, and it's one of the reasons I've devoted so much of my life to it, is

It lifts not just that person, but everyone who comes behind them. You know, it seems one of the reasons that she has been able to kind of sidestep that issue is because of the fact that Hillary Clinton did run. Barack Obama did win. All of this seems less unique than it once did. And that's good news.

And we want young girls, you know, young African-American girls, young Indian-American girls, girls generally to say, yeah, I could be that. One of the most moving things, Cara, when I was working for Obama was I had a young friend, a friend of my son's, who was a middle school teacher on the west side of Chicago and he taught English.

He was teaching social studies and they had pictures of all the presidents. And a kid raised his hand and said, why are they all white dudes? And this kid, the teacher said, you know, that is true. But this year, you know, our own Senator Barack Obama, who's a black man, could get elected president of the United States. He said their eyes were as wide as saucers.

Uh, it, it just, they couldn't believe that that could happen. Even though the kid asked the question, they kind of knew the answer. Uh, and, uh, and, and that made me realize how true what Obama said was. So it will mean a lot. And I will say this not to be patronizing. It's because I really believe it. I think that, um, women do bring something special. The women do, uh,

There's something about the way women approach things. Maybe it is – there is more of an opportunity. I mean Pelosi is as tough as can be, but she also – she was both the overlord of the Congress and the den mother of the Congress. She was.

And that combination was really, really powerful. So, I don't know, I'll probably get nailed for misogynism. Don't worry about it. I get what you're saying. But, you know, I'm a big fan of women in leadership. Yeah. But the biggest thing is...

I think it broadens our aperture and it gives a lot of young people a higher goal to shoot for with some expectation that they can reach it. And that's a gift, you know, to our country. Absolutely. As well as to these young people. So we'll see. I very much hope that we get there. Yeah. Well, David, thank you so much. We'll check in afterwards when we see you. Always, always, always great to speak with you, my friend. Thank you.

On with Kara Swisher is produced by Christian Castro Rossell, Kateri Yochum, Megan Burney, Jolie Myers, and Gabriela Biello. Special thanks to Kate Gallagher, Kate Furby, and Kaylin Lynch. Our engineers are Rick Kwan, Fernando Arruda, and Elia Jackson.

and our theme music is by Trackademics. If you're already following the show, you get a Pricks for Biden pin. If not, you're getting bumped off the stage like James Taylor. Go wherever you listen to podcasts, search for On with Kara Swisher and hit follow. Thanks for listening to On with Kara Swisher from New York Magazine, the Vox Media Podcast Network, and us. We'll be back on Monday with more.