Link vesting is a technique and methodology which involves investing in links you strongly believe will grow in authority (Domain and Page Level) over time. Influencers and bloggers will at times increase in authority and influence and it is up to us as SEOs to identify a star in the making and ensure we grab a link from them while the offer is financially feasible. So our clients grow as they do.
Another way to think about links and when and where to acquire them.
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