Buiding content is only a minimum. Andrew discusses the importance building content tht NOT ONLY brings value to your audience, but it is unique to you. People want real. Completely authentic, passionate and knowledgable businesses that care about their customers, employees and themselves.
Creating content is just the min required. Experimenting and testing almost daily is required to work out what works and what doesn't in your specific industry and business.
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WHAT IS SMART FOR SEO, IS SMART FOR BUSINESS
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