130. Why Is It So Hard to Resist Temptation?
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I shouldn't have done that. I'm Angela Duckworth. I'm Stephen Dubner. And you're listening to No Stupid Questions. Today on the show, what happens when super disciplined people lose their self-control? There are a lot of things that you would not do for $100 that you might consider for a billion dollars.

Angela, I know that you are working on a new book. And one question that you're trying to answer within that book intrigues me greatly. The question is something like, why do some people with extraordinarily high levels of self-control in certain areas of their life totally blow it?

in other areas? And a couple examples I know you use are Eliot Spitzer and Tiger Woods. So I want to know the answer to that question. I guess what I'm asking for is a preview of the book that you're only now writing. But how

How can you explain that? And what does it mean for the rest of us? You're right, Stephen. I'm fascinated and have been for a long time about how variable our self-control is across different situations. You know, I remember when the editor and literary agent convinced me to write Grit, I said to them, I mostly study self-control. Look at my skills.

CV, most of these papers are about people choosing to do things that are good for their future self, meaning their self like 10, 15, 20 minutes from now versus something that's gratifying to their present self. And that is not exactly the same thing as grit, which is having passion for a goal that's relevant to your identity and overcoming setbacks. I mean, they're related, but these are not exactly the same thing. Anyway,

to make a long story short, I didn't write a book about self-control in 2016, but I do want to write one now. And I think the question of like, how is it that we can do things that we recognize clear

are better for ourselves, for other people, and resist things that just feel a little bit better, like right now. That's the topic of the book. I think it's a great, great, great topic. Thank you, Stephen. I had a graduate student named Eli Tsukiyama, who's now a professor, University of Hawaii, and he and I were working on self-control as it varies across domains, you know, as it famously did for Tiger Woods, being very self-disciplined about his training, not so selfless

self-controlled in the domain of lust. And then, you know, the same for Governor Spitzer. There are stories in the newspaper about people who are like super self-controlled in one domain, but really impulsive, getting a lot of trouble in others. But look, we can recognize that in ourselves. So Eli, my then graduate student, and I came up with these

Wow.

We used to joke that this was the seven deadly sins scale. What is the history of seven deadly sins, which I know a little bit about? It's Catholic, yes? It is. But I mean, you know, if you look at them, they're quite similar to the Ten Commandments, for instance. I mean, yeah, the Catholic Church, I think, did a lot of work on, let's say, refining the seven deadly sins. And weren't there corresponding virtues, too? Yeah, like the seven cardinal virtues. So wait, so you're saying that you...

And your colleague. Yes, my then student, Eli. We were interested in how much people visualize

varied in self-control across different domains of life. So we had sloth, which is one of the seven deadly sins. But there are two kinds of sloth that we were looking at. We were looking at sloth for professional work or academic work and then sloth for exercise, roughly speaking, like mental sloth and physical sloth. And we should say sloth not to disparage the animal of the same name, which is a cute animal. The slowest animal in the world, right? Isn't that the slowest animal in the world?

I think that's something that Disney invented. Did you not read the Guinness Book of World Records when you were like 10? I did read it. I wanted to be in it. In fact, I never told you the story of me almost being in the Guinness Book of World Records, but it's too heartbreaking a story to tell. Okay, you have to tell me now. No, no, no. Come on. Come on.

A friend of mine and I, it was actually a very good friend of mine, his older sister and I got together somehow to make a chewing gum wrapper chain. Oh, like the longest one in the world? Like you fold it in a certain way. It's like a little zigzag. It's like a very primitive origami. I don't know how we got going on this, but it got longer and longer. And then...

kids at school would hear about it and they would all give us their wrappers. And it became this community project and we would just fold and fold and fold and stitch and stitch and stitch. How long was it? It was hundreds and hundreds of feet long.

And if I recall correctly, we wrote to the Guinness Book of World Records and said, OK, you guys come measure our thing. Like the official Guinness inspectors. Yeah. We did get a letter back that said, yeah, we don't do this kind of stuff. This is just kind of schlocky. Oh, you weren't trying to beat a certain record. You're trying to be like the inaugural. I guess that was our first mistake. We didn't really read the rule book.

So anyway, I did read the Guinness Book of Records, but not carefully enough. The three-toed sloth didn't need to, like, enter its own entry. I believe that some ethologist pointed out that the three-toed sloth, I think, I'm pretty sure, is the slowest animal in the world. But anyway, sloth is one of the skills because we have sloth for work, sloth for exercise. We have wrath, right?

Or if you would prefer anger. Do you have one of those for professional anger and personal anger as well? No, we just had one, Rath. Interesting. You could absolutely argue that like you could splinter these into like even subdomains, if you will. All I'm saying is that things that make me angry in a work environment are totally different from the ones that make me angry in a personal environment.

Completely. And I think that's, you know, one of the through lines of this research. When you just start to reflect on how different you are in anything across situations, it's kind of a, you know, a marvel to behold. So anyway, we have one wrath scale. We will be pleased to know have three gluttony scales because there's so many ways to be gluttonous in the modern world. So there's gluttony for food. There's also gluttony for drugs and alcohols.

And the third gluttony is impulse shopping. Essentially, it's like spending more money than I'd planned. Why would that kind of consumption not be some other lack of self-control? Why is that gluttony exactly? Yeah. So you could argue, I don't know, would that be greed? I don't know what other sin you want to put it under. I don't mean to challenge. I'm just very curious. I love your scale. OK, so wait, three gluttonies, food, then drugs and alcohol, and then overconsumption. That's right. Yeah. Yeah.

So now we're on envy. I wish I'd thought of that one. So jealous. This has items like treating others poorly because they have things I want, putting down others to make myself feel better. Oh, so that's a whole other level of envy. Those are just two items. But yeah, we wanted to get things that were like pretty behavioral. So not just having thoughts,

You guys are good. You should work at a university or something. Okay, keep going. Okay, lust. Jimmy Carter, here we come. What was the Jimmy Carter quote? Jimmy Carter. We need to do a whole series on Jimmy Carter someday because he is such an interesting human. Is he still alive? He must be like 100 years old. If I had to guess, I'd say he's about 96-ish.

I just remember the headline really now, but at the time it was a big deal because he was a very well-behaved gentleman, but he admitted that he had, quote, lusted in my heart in the past. My recollection is that he was making a sort of philosophical or theological point, which is

This is what humans are. We have natural impulses. What makes us better humans is having self-control. So interestingly, I don't know whether enacting the things on this lust subscale are so bad, honestly. But as I said, this came out of focus groups and we also looked at other scales that have been used. So on the lust subscale are things that, again, I don't think are so bad. Masturbating, watching TV.

engaging in casual sex, having a one-night stand. But we'll move on. Two more, right? There should be two more. Okay, so greed, taking more than my fair share, behaving selfishly, being self-centered. And then last but not least, pride, which is bragging, showing off, exaggerating your abilities and accomplishments, acting overconfident, cocky. So all of these quote-unquote stereotypes

That's a pretty archaic term. But all of these impulses that are on our scale have the feature that there's some gratification right now. And your long-term self, your future self, is going to pay the price. And that is why they all fit under the umbrella of self-regulation or self-control, correct? Yeah. And it's not even a complete list. You could keep going. Like, there are other things that people do.

that are fun slash enjoyable slash somehow compelling right now. But 10 years from now, 10 days from now, 10 minutes from now, I regret that. I shouldn't have done that. Sometimes it's called the want-should conflict. There's what you want to do in the moment and there's what your future self knows you should do for the benefit of you because pretty soon you're going to be your future self. The thing that's tricky in

the kind of research that you and your peers do is that it is just so hard to get to the truth. Because of self-report, like somebody says they go to the gym and they don't. But even because of a lot of the experiments that you run. So I think back to, and I may have told this story before, so forgive me if I have, but I think back to the long history of

Of researchers, psychologists and economists running ultimatum and dictator games. These are different lab experiments where you might be given an envelope with a little bit of money and be told that, oh, there's someone else down the hall just like you, but they're not getting an envelope of money. Would you like to share some of yours with them? They won't actually see you, so you won't be appreciated for it.

there's no reciprocity involved. You're not going to get some money from this other person, so on. But would you like to give some? And on balance, people would give, usually in the neighborhood of maybe 20 or 30%. And from that long line of research run by very brilliant people at the best universities in the world, there came to be a consensus in the literature that, hey, altruism is a strong natural impulse. And then along came later researchers, most prominently John List at the University of

who had done a lot of field experiments and had done a lot of observation of real world behavior and said, I'm not so sure that truly represents altruism. I wonder if it might represent something else like scrutiny. In other words, people want to appear to behave altruistic under the scrutiny of, let's say, a professor or a researcher. That's the argument that he made and in his mind overturned the earlier thinking about altruism.

And the idea would be that if you followed the same, let's say, college student who in a lab would give three of his or her ten dollars to some other imaginary person and you follow them out of the lab for the next couple hours, would they do something potentially that was extremely unaltruistic? And I think we all know that the answer to that could vary.

quite easily be a resounding yes. So given that we behave so differently under scrutiny, given that we behave differently in public versus private, how confident are you in your ability to gather data that reflects real human behavior? Well, the questionnaire that Eli and I developed is a self-report questionnaire. You could 100% fake all

all of your responses. But, you know, under most of the research study circumstances that Eli and I contrived, it's confidential, if not anonymous. Also, in some situations, we give people their own feedback. Like, do you want to see what your scores are? Now, they're the motive to seem to be the kind of person who goes to the gym all the time and who never loses their temper, etc. You're

You could argue they still have some of that, but minimal. So, yes, it's a self-report questionnaire and has some limitations, just like other measures that scientists use. And it has been argued that some of those games are just so bizarrely unlike anything that anyone ever has to do that they lack what's called ecological validity. Like, they're just not like life, and they tend not to correlate that highly with personalization.

personality measures and so forth. But I want to tell you about a study that was done 100 years ago that actually doesn't have any of these particular flaws. You could argue it had others, but I think it makes convincingly the same point. And the point is that we can be very different in terms of our level of self-control and

as we move from one situation to the other. So this is a study done by Hartshorn and May. At the time, it was just this like ridiculously ambitious study that these two professors who were at Yale did to understand character in children. And they had a lot of questions, but one of them was how consistent is a child's honesty across different situations in life? How self-controlled are they across different domains of life? They also looked at generosity. Okay.

They had enough grit, enough grant money, enough research assistance to contrive something like three dozen different tasks or different contrived situations. So let's focus on self-control because that's what we're talking about right now. The finding from these research studies that they did was that kids are super variable. And these two professors, maybe not surprisingly, given the time, were very devout Christians and

They were not looking for inconsistency. They were looking for consistency. So they thought a person with, quote, good character, if they behave in a certain way in a professional setting, they will behave the same way in a personal setting. That's right. The whole idea of character is...

is consistency, really. Is that the whole idea of character? Well, character comes, I think, from the Greek for like the mold or the press that you would make currency out of. So it's supposed to be the same. And I think often when we say like somebody is of good character, we are at least implying that you can depend on them to be the same honest, good person, you know, wherever they go. Right. So they were thinking that, you know, if I'm self-controlled when it comes to procrastinating, I'm

shouldn't I be self-controlled when it comes to like controlling my temper, for example. But this like astounding variation that they found across situations was not through self-report questionnaires. It was through behavioral observations across these very structured settings that they had devised. And I think if you just say, look, everything has its problem. But when all of the data from very different methods is saying people's

people are different across situations. It begins to look like people are really different across situations. And I think that's what is true, Stephen. I really do. Still to come on No Stupid Questions, Angela shares which of the seven deadly sins she struggles with the most. Note to self, become no closer to Angela. Move away, far away.

Hey there, Stephen Dubner from Freakonomics Radio here to tell you the national sales event is on at your Toyota dealer. Now is the perfect time to get a great deal on a dependable new SUV, like an adventure-ready RAV4. Available with all-wheel drive, your new RAV4 is built for performance on any terrain. Or check out a stylish and comfortable Highlander.

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Now, back to Stephen and Angela's conversation about self-control and the seven deadly sins. Can I just say, Hartshorn and May, I have a feeling that if they were to show up in an economics department, even 100 years ago, but especially 50 years ago, they would be

they would just be laughed at. Why? Like the whole notion that circumstance doesn't dictate behavior. I think economists, but many of us would feel really naive. Right. Because economists would say, like, of course, the incentives are different across situations. And I think this is where economics is often misunderstood is when economists use the word incentive. I think a lot of people think about financial incentives. Right. They think about money. And, you know, look, money is important, but it's also very, very scalable. Like there are a lot of things that

that you would not do for $100 that you might consider for a billion dollars. So the amount matters, but there are all these other things, self-regard or relationships and so on. Those are all incentives. All incentives. Of course we respond to the situation, right? There must be incentives and disincentives.

in these situations that would explain a child's variability. Like people are trying to maximize gains and reduce punishments. And let me say what Eli and I found about these seven deadly sins, these different domains of life, and to actually link it back to incentives of a kind. So we, first of all, documented that people are pretty...

different across domains. How different? There was at least as much, actually in our study, much more variation within a person across different domains of life than there were between people. In other words, when we think of character, we think of personality, we think of how people are different from each other, but we can be different from ourselves as we move from one situation in life to another. Can I say I find that

not surprising personally. See, I find it really surprising. But to you, it's just totally intuitive that like Stephen, you know, losing his temper in one situation would never lose his temper in another. Is that what you're saying? I don't know if I would say it's totally intuitive. I think it's something that I've learned over time. I've always felt that the person who is consistent across circumstances is

I value the consistency of that character. It's admirable. But I've found that there are very few people who are like that. Even just the way people have a conversation, you know, someone will really feel compelled to

sound impressive among a certain group of people, then we'll get amongst a different group of people and they can be there a little bit more down to earth or whatnot. Right. How do you judge that? Is that hypocrisy? Is it low character? Is it just a weird hobgoblin of inconsistency? It's hard to say. I always have thought it was admirable to be consistent, but I've just seen very few people have that consistency. Well, Hartshorn and May are

ended their three-year study not by saying, like, well, I guess character doesn't matter. Their conclusion is not that we shouldn't care about being consistent, but just to point out how hard it is to be consistent. And I think...

understanding that you are inconsistent is the first step. Like, I'm very low on sloth for either physical or mental work. I don't procrastinate. I don't feel like I avoid physical activity. But when I look at my own scores, I'm pretty darn impulsive when it comes to wrath that itself varies across domains because for me, I'm much more likely to lose my temper around just

Jason in particular, but just the closer you are to me, the more likely I am to lose my temper. I don't really lose my temper with like colleagues. Note to self, become no closer to Angela. Move away, far away. And also, you know, I'm embarrassed to say this, but pride. When I had to like ask myself these items, like, do I show off? Do I attract attention to myself? Do I sometimes exaggerate my abilities and accomplishments?

Do I act overconfident and cocky? Do I brag? I was like, yeah, I do. But the fact that you're admitting right here that you were prideful, this is the ultimate humble brag. Oh, gosh. You are so self-aware. No, but really, this is not...

This is not a good look. And I want to tie this back to incentives. When we tried to figure out why it is, for example, that for me, you know, low and sloth, but wow, high and pride and rub. Why do I not think...

it's important to control my temper? Is it about how much I value enacting virtue in that domain? Or is it that I'm just tempted more? In other words, is it that I don't care about certain domains? Or is it that the strength of the impulse is just very high? So the finding is that people

people are pretty much in agreement about how harmful these things are. They're like, yeah, I shouldn't procrastinate. Yeah, it's bad to yell at other people. Yeah, it's not good to like eat food that's not good for you, etc. And the real source of variation, not only across people, but within people is the strength of the impulse. I think it was Oscar Wilde who said, I can resist everything. Except temptation. Except temptation, right? That's what differs. So if you get back to Tiger Woods and

And you get back to Eliot Spitzer. Did they not care about infidelity? No, they did not not care, but they were so tempted. It was the temptation. It was the incentives for them. So the benefits to them, to their present self.

We're so high. Can I just say, I feel like this conversation we've had today is only the beginning. I agree, Stephen. And, you know, the idea of seven deadly sins, of course, goes back a long time. But wow, we are living in an era where we are constantly, I think, advocating

at war with ourselves about what's good for us now versus what's good for us later. There's plenty of want-should conflict to go around in modern times. And I wonder if we should do something we haven't done before on No Stupid Questions, which is instead of just a

a random question. What if we had seven deadly sins as a theme? Oh, a series. I love a series. And listeners could say like, oh, on the topic of gluttony, I have this question on the topic of lust. This is a good idea. Yes, let's do it. And can I ask for more now that I've already asked for seven deadly

conversations. I personally, having worked on this scale for some years, have come to think that lust really is an archaic sin. So we should talk about it. I'm not doing this if we don't do lust. I want to spend time thinking about Jimmy Carter and whoever else he was lusting after. I'm not getting rid of it. I'm just saying that if any listener out there has a nomination for a substitute or

I'm eager to hear that. How about we make it eight deadly sins? How about we keep lust? We're losing the alliteration, but we're gaining something. That's fine. Let's take nominations for an eighth deadly sin. So we're asking a lot of our listeners here. Let's break it down into two specific things.

How about we ask by email to nominate an eighth sin? Okay. Because that'll be easy for us to keep track of. But then here's what we also want. We want nominees for questions around these subjects of the seven deadly sins. This could be by email or voice memo. Just use your phone to make a voice memo. Send it to us at nsq.org.

at Freakonomics.com. And why don't we peel off the first, let's say, three right now and request voice memos. What order do you want to do them in, Angela? You say, Stephen. Let's do sloth and gluttony and lust. How about those three? We'll start with pretty juicy ones. Good. Okay. So if you have a question that you want Angela and I to discuss in an upcoming episode in a special series on the seven deadly sins plus one, which you are also nominating separately,

in an email, send that all to us. And the first three episodes we'll make are about gluttony, sloth, and lust. Does that sound about right? Sure. So let me recap a little bit. First of all, I'm glad you're writing your book. Thank you. I am really glad that you were willing to discuss

some of the material in a book that's underway, because that can be a tricky thing as a writer. Sometimes you just want to wall that off. And I'm really, really glad that you had this idea to do a series on the seven plus one deadly sins. So well done, Angela Duckworth. Stephen, I hate to brag, but yeah, that's a really good idea. No Stupid Questions is produced by me, Rebecca Lee Douglas. And now here's a fact check of today's conversation.

In the first half of the show, Angela insists that the three-toed sloth is the slowest animal in the world. And Stephen doesn't believe her. According to the Guinness Book of World Records, the sloth is indeed the slowest mammal. On the ground, three-toed sloths travel at a speed of six to eight feet per minute. But they move at lightning speeds compared to sessile animals like coral, which have no means of self-locomotion at all.

Also, Stephen laments that as a child, Guinness refused to acknowledge his impressive gum wrapper chain. They may not have been interested in that sort of thing when Stephen was growing up,

But that's changed. In January 2020, Guinness World Records awarded Gary Duchelle of Virginia Beach the record for longest gum wrapper chain. Duchelle's chain was 106,810 feet long. He began constructing it in 1965, a little over a decade before Stephen and his friend began chaining their own wrappers. Sorry, Stephen.

Later, Stephen guesses that former President Jimmy Carter is about 96 years old. Carter is 98. Finally, Angela says that the word "character" comes from the Greek term for the mold or press that currency was made out of. The word does indeed originate in ancient Greece, but according to the Oxford English Dictionary, its original meaning was "a stamp, impress, or distinctive mark." That's it for the Fact Check.

Before we wrap today's show, let's hear some of your thoughts on our recent episode on cheating. Here's what you said. Hi, Stephen. Hi, Angela. My name is Brianna, and I very rarely lie. But during my junior year of college, a perfect storm of circumstances led me to believe that lying was my best option. My sorority's annual formal was approaching, and all members have to meet a minimum GPA for the semester to qualify to attend. I was told that lying was my best option.

I had unfortunately experienced a quarter-life crisis this term, which resulted in a whopping 0.0 semester GPA for me. But I had already invited a date and bought the dress, so what to do? I opened up Microsoft Paint, altered my grades to exceed the minimum requirement, and sent them in. What I didn't know is the university provides the chapter with our transcripts as well. So I was promptly scheduled for a meeting with our standards board.

I know now that I should have expressed remorse for my lapse in judgment, but at the time, it felt appropriate to open a discussion of the definition of ethics, utilitarianism, and the greater good. For that, though this was my first and only offense, I was not allowed to attend formal, and the Sorority Standards Board chose to place me on national probation, essentially kicking me out. So, what self-awareness have I gained?

Huh?

Hi Team NSQ, this is Helen. I'm calling from London. I wanted to let you know that I am notorious for cheating at rounders. Rounders is a British game. I suppose it's a bit like baseball. I don't play any other sport, but like in the summertime at a party, if people play rounders, you know what? I get nasty.

If somebody is on a base and they want to sort of tag me out, I will push them over. I have clawed somebody and drawn blood. I mean, I didn't actually mean to go that far, but I have no regrets. I would say that's relatively harmless because it's just a game in fun. But I think my old colleague Jacob, who I scratched, might disagree. I hope you're all good. Bye.

That was, respectively, Brianna Hayes and Helen Stratton. Thanks so much to them and everyone who sent us their thoughts. And remember, we need your help with our new series devoted to the seven deadly sins. Please nominate an eighth sin via email and send us emails or voice memos with questions related to sloth, lust, and gluttony. You can send everything to nsq at Freakonomics.com. Let us know your name and if you'd like to remain anonymous.

We might use your words on the show. Coming up next week on No Stupid Questions, Stephen and Angela discuss the behavioral science behind crying. The last time I cried was when I was a baby. That's next week on No Stupid Questions. No Stupid Questions is part of the Freakonomics Radio Network, which also includes Freakonomics Radio, People I Mostly Admire, and FreakonomicsMD.com.

All our shows are produced by Stitcher and Renbud Radio. This episode was mixed by Eleanor Osborne with help from Jeremy Johnston. Catherine Moncure is our associate producer. Our executive team is Neil Carruth, Gabriel Roth, and Stephen Dubner. Our theme song is And She Was by Talking Heads.

Special thanks to David Byrne and Warner Chapel Music. If you'd like to listen to the show ad-free, subscribe to Stitcher Premium. You can follow us on Twitter at NSQ underscore show and on Facebook at NSQ show. If you have a question for a future episode, please email it to NSQ at Freakonomics.com. To learn more or to read episode transcripts, visit Freakonomics.com slash NSQ. Thanks for listening. ♪

Nobody's named Elliot except Elliot Spitzer. No one's named Elliot. Nah, there's only one Elliot. I have a cousin named Elliot. That's not real. The Freakonomics Radio Network. The hidden side of everything. Stitcher.

Hey there, Stephen Dubner from Freakonomics Radio here to tell you the national sales event is on at your Toyota dealer. Now is the perfect time to get a great deal on a dependable new SUV like an adventure ready RAV4. Available with all wheel drive, your new RAV4 is built for performance on any terrain.

Or check out a stylish and comfortable Highlander with seating for up to eight passengers. Available with a panoramic moonroof, you can sit back and enjoy the wide open views with the whole family. Check out more national sales event deals when you visit buyatoyota.com. Toyota, let's go places.

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