Deep Dive
Shownotes Transcript
Google has just released a major update in video and they've created an AI powered video generator. Now, this isn't gonna be something like Midjourney and I'm gonna go into some demos, how this works, talk about all of the features, all that good stuff, of course, but just right off the bat as a disclaimer,
This isn't like Midjourney where you essentially, you know, tell it to create a clip of something or like a competitor to OpenAI Sword that's coming down the pipe where it's, you know, generating a clip of anything. This is more focused on a business level. So I'll tell you a little bit about more what they're doing, but essentially this is a tool that's going to be added to Google Workspace along with Google Docs, Google Sheets, Google Slides, that kind of suite of tools. And it's essentially going to be kind of competing with Microsoft's, I think,
Clippy, where essentially it's just able to create kind of like business, more business related videos, right? So we're talking like testimonials and presentations, that kind of stuff. So let's get into all of the features that are going to be offered in this new tool out of Google. Very interesting. And I think that there's going to be some
There's gonna be some big implications to this, and I think this is just the starting point for where they really start to take AI and video to the next level. So they released a kind of like a demo video of this whole thing, and they showed that something that's really cool, it's gonna be right there with all of your other Google workspace. You're gonna be able to jump in, and the cool thing is you'll be able to essentially say you wanna create a video, you'll drag in a Google slide.
So if you already have a Google slide or you already have a Google doc or you already have something, you'll be able to drag that in. You'll be able to click styles. They have a ton of different templates you can choose from where essentially you can, it's kind of like Canva to be honest, how it reminds me of all the templates. You can then choose to either make a script out of your own script and it will have a voice or you can choose a template
You know, you could record your own voice to put like as a background of the video, or you can choose their own AI generated voices. They have a bunch of different ones, energetic, calm, et cetera. You can, the thing that I think they're kind of touting here is that you can go and share this with everyone, kind of like Google Docs, how it's very shabby.
shareable. You can also use it to search for some, you know, background videos. They have stock footage that you can include. So right now it's not actually, you know, the footage itself is not being generated, but you can also, so you can do that. You can also include clips of yourself talking so you can record yourself talking and embed those into your presentation. And what's interesting is you can do multiple videos on the same screen. So it's kind of like more like a video
editor I would say that's powered by Google versus some sort of actual video tool that you might use to generate the raw videos. So all in all, a very cool tool. A couple other features that I wanted to mention that are going to be embedded into this. The first one is that you will also be able to do, of course, your scene editing. So I think this kind of competes with
Canva, which is a very simple way to edit videos. But yeah, you'll be able to go rearrange all of your elements, all of your scenes, similar to how you would on Google Slides when you're just creating kind of like a presentation. Of course, they're going to help you to generate the scripts for all of these videos. So they use Google's Gemini AI model to come up with the scripts for all of this. And so...
Yeah, I think I might have said Microsoft's Clippy. It's Microsoft's Clipchamp, which is their video editor that they have. And so this is going to be Google's own version to this. And I think overall, a very solid, this makes a lot of sense for them to include into like the Google Workspace apps. But I don't think this is anything like, you know, if they're trying to tell this is some sort of a,
AI video maker. This is nothing like Sora who's, you know, creating these raw videos from scratch or Runway or Pika or any of these others. So a very interesting enterprise tool, in my opinion, business tool. People probably use this for school projects, et cetera. But overall, it's not, you know, the whole thing is a
an AI generated video. But what I will say is this is probably Google's first step in the right direction where, you know, it starts here where it's kind of like AI enabled video editing tool. I'm excited that Google's getting into video period because they haven't really been in this realm. So I'm excited that they're getting into video. And I think the next step for them is as they create more AI models, right now it's just Gemini that they're plugging in. But as they start creating, I would imagine based off of what all the other competitors in the market are doing,
They'll start creating video generating models. They've already done some like rudimentary basic stuff, but it's not good enough to include here. But they'll probably have audio generation for like music in the background or nature soundscapes. We've seen some really impressive AI tools and companies that are doing that. So I assume that Google is going to slowly start increasing, making more and more of these AI models. And as they do that,
they're just gonna start plugging them into this tool. So I would say this tool might not be like, oh my gosh, it can create anything with video like we're expecting out of Sora. But I would say keep your eye on this because this is probably Google's way and Google's home base for how they're, that kind of dictates how their AI video will roll out in the future. And I wouldn't be surprised if they're not taking data from how you put together these videos.
These slideshows, these presentations to automate this even more in the future by completely being able to do everything in this process using AI. So keep your eyes on this one. I think this is an interesting tool and maybe a shot across the bow for Google that, hey, we're entering the market, we're looking at this area, and I think we'll see some more serious things out of them in the future.