5 TikTok products that could print money for you
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Our time in the next hour, I am going to flood you with business ideas. I am going to create an absolute lunchroom food fights, slinging business ideas at you. You are going to be drenched and covered with ideas. Are you prepared for this?

Yeah, that was very good. I all of these ideas.

very half baked, came to me, you know, I would say seventy five percent of I thought of this morning because we had a guest cancel and we said last record anyways. And how we do some business ideas, just give the people what they want is the season of giving, and we're gona give the people what they want, which is fun business studies.

What the first one, you actually have a lot of intel.

First, I have some bets. I have some bets on horses and those horses are are currently paying out. And I haven't been talking too much about IT, but I think it's time. So tiktok, let's talk about tiktok. Tiktok right now, if you open up your phone, do you have tiktok on your phone?

no. OK.

If for some of you, you might have trouble opening the APP because there might just be millions of dollars jammed in the APP and it's a little bit like stuck. So IT might be hard to open up because there is so much money available in .

tiktok right now. Do you use tiktok as a user?

Of course, I like tiktok at oh.

that's why I don't use IT. I had IT and I deleted IT.

I love to talk. I have a lot of fun on IT. Um but I also have a couple of business bets that are doing really well in this space. And I think right now.

people are sleeping on IT. When you say this about dreaming things that you own or investments of other people.

I own equity companies that are doing this.

That's what i'm asking, okay? So you invest in companies that are doing this, not something you fully own in our .

Operating.

Yeah because that like insight is a little bit different.

Yeah yeah but these are all like ah there is something in between. So there's like Angel investing, which is right to check sort of passive. Uh, you're on the outside.

I say you're on the other side of the things they love, you update over the fence and then there's things were you own you know ten, twenty, thirty, forty percent of the company and you're active, you're more actively in the loop. You're not activated with your hands, but you active with your ears and mouth. So I do right now on tiktok.

Tiktok today is a little bit like facebook was maybe twenty twelve to twenty fourteen. And if you remember, you at that time were working out of place of founder dojo. And there was a guy who used to work there, mois ali and moistly today is more famous because he started to brand called native the alert. And you want to give the like two seconds of what he was like being at the fountain dog when .

he was creating native. Basically, he was this guy who went to harvard, harvard law, I think. And so he was like, clearly smart. And he had a small incomes start up that he sold for, like, four million dollars or something like that, a very promising still.

Like, what do he was Young? And he like, what am I going to do in the founder, joe, which was like my little ten person office that I share with some other guys. He was looking for something to sell.

He thought mattress. He thought a few other things. Eventually he landed on deoderant and right in front of us, literally every day he learned how to use facebook ads.

And in a very short amount of time scale is the altering business from zero to just an idea, to something like thirty or forty million. Revenue in literally eighteen months eventually sold that for hundred million dollars. Cash in like twenty four months, all right in front of .

us yet two and half years and the end a from time to start to time of exit, one hundred million dollars sold to park on. okay. So why did you do that? One interesting category, but he's doing something that not every, not a lot of other harvard graduates, smart people were doing.

And at that time on facebook, you can get traffic for very cheap. You can get sales for very cheap. And he was able to build up a consumer base at the right place, at the right time.

Basically, by the way, I saw his sheet, we wrote article on IT, and he extended to me. I think he was spending four dollars. And the each customer who we spent four dollars to acquire was then spending sixteen dollars with him. I believe that was the customers. So is like a money making machine.

Let's take quick break because I want to talk you about some new stuff that hubs one has. Now they let me freestyle this ad here, so i'm going actually tell you what I think is interesting. So they have this thing called the false spot light, showing all the new features that they released him last few months.

And the ones that said to me were breathe intelligence. I don't know if you've seen this, but if you're in home spot and you have let's a customer there, you can just basically add intelligence to that customer that is a revenue for that company. How many employees IT has? Maybe there are small dress or their location if they've ever visited your page or not, as so you can enrich all of your data automatically with one click.

Using this spin called breeze intelligence, they actually acquired a really cool company called clear bit. And it's become breeze, which is great because now it's built in. I always hated using two different tools to try to do this.

Now it's all in one place. And so all the data you had about customers now just got smarter. So check IT out.

You can actually see all the stuff they released, really cool website. Go to hub spot dot com, slash spotlight to see them all. And the demos yourself back to the subset.

okay. Yeah, I am not sure in the math, but I was something like that. I was sort of like four, one, five, one, six to one.

Pay out on on every dollar. okay? So which is very hard to achieve today. Today, you know, one point five is the new four to one, right?

So basically you put into dollar, dollar fifty, the same machine used to give you four dollars every dollar. And are the good old days. Well, the good old days are right now on tiktok.

And so what's actually happening? So here, here's the breakdown of how this actually works. So you create a product of whatever type could be digital, could be physical.

Great product. Now I want you to look at something. Go down on our sheet. There is on page four. There's an info graphic and it's from a brain called gold. You know, gold is it's apple side of vinegar gummy s so they just sell gummy s like gummy vitals, but specifically appositely of vinegar, which was kind of like a health wellness ness trend and craze.

Now gold, dude, first of all, you could put anything in a gobby, I guess like like IT started with weed, understood. Then like I do creating that way now you could do the last thing that I thought you could possibly do, and I got me, what is vinegar?

Yeah ah and actually if you drink episode taste horrible good dummy takes great. I like it's apps oder without the pain OK. So golly itself was a business that grew like crazy from zero to hundreds of millions in revenue.

I think they're ran into financial trouble. They think they had to sell back of something like that. They were like the way out of the group that bought has basically restarted IT.

And one of the main things that they're doing is this tiktok creator method that i'm talking about. So look at this synthetic phoc. This is a rewards program for tiktok created.

If you're tiktok cator, not only do you get a little kick back on what you sell, but if every month you hit a certain sales target, you can get something so low here in a fifty hundred GMV, you can get an ipad, alright, cool. Four thousand GMV mean, you tell four thousand dollars were the product. You get an iphone, alright.

Let's keep going up fifteen thousand and G, M, V, you get an all inclusive trip, two or ruber fifty thousand. You get a roll, lex, and more. You get the ruba trip, the ipad, and you get the role.

Lex, right? They're stacking. And that, let's go to the high tears. There are people that have done a million dollars. They get a condo in miami.

If you do a million dollars, I think this is in a month um of your your G M V target and say they're going to creators say, hey, do you want this condo in miami? IT could be yours. So creators is one way that you can make money antitax you do enough to do the brand or service. You can just say, I am going to sit here and figure out how the fuck to sell apple sides of vinegar.

Gabies anything you get a, if you get a million that give you a lady? Gini, yeah. Oh my god. People who achieve these targets.

okay. So this is their program right out. So this is who you're competing against. If you're going to trying to recruit these creators, it's like you're a division one college festival program and you're trying to go get mcDonald's all americans to come play at your your program.

Like there are guys that like all man, there's a kid in richa guy, just a creative genius and he just sits in his bedroom and he just figures out the best hooks, the best angles. And brands are putting them on retainer, ten, twenty, thirty thousand dollars a month, and already get this guy to create for them. This is what's happening right now on the creator space.

How many of used to do the big videos have millions.

tens of millions of views they can get. They get like a million likes on the video. So you get a million likes. You might have had five million views or six million views.

This is crazy like there's a guy dressed up in scrubs talking about IT. I'm no idea he's actually works in the medical legacy, but because he's very OK .

so go away to this uh grew on the, uh, teeth widening. Are you familiar with this?

I think the teeth Whitening area is a full of scammers and I think that you are not a scammer for using tiktok shop. But I think a lot of these scams use this like tiktok thing like this way. And so IT doesn't surprise me that a teeth Whitening company would be using i'm not by way, i'm not saying these guys are scammers at all, but you don't mean.

yeah but nothing no.

no, no, no. I no idea this. But I i've seen a lot of like bullshit lightening companies and I like like IT in the research and like this isn't nothing.

I don't know the effectively of these things I know is that these there's selling a lot of problem. The grew on the tith. Whitten is the number one selling product on all of tiktok. A tiktok is the number like kind of the most used APP in the country, basically, right? So you have this like top selling product on the top selling network is pretty insane.

And so if there are the top on tiktok, how much related .

think I have tried to back into this, and I don't know this. I don't want to say a number. This can be way off .

on the rates. Five million box a month.

I don't think that would be crazy. Now OK, let me put IT that way. The brand that are doing this strategy well are doing really well.

And you in the this creates a halo effect or right, so you you sell the products directly off that one video. But then people hear about IT. They when they see there are ad the add performance Better because i've heard about this product, oh, have seen ten thousand about product.

So now when you put the paid ad in front of those ten organic impressions paid off or I go search forward on amazon, amazon didn't takes that signal and says, wow, people really searching for this name. Maybe we should surface IT higher. Or google says, way we should surface this higher.

People are searching for this keyword brand. So with that product category, so in that product category, give IT more rank. So there's this multiple of multiply effect of this.

I have to imagine this is fairly mainstream though, because marketers are like perona, like when there's like flesh in the water, like they all like one person tells one person and they all flock to IT and they eventually ruin IT. So how much life does this still have and how mainstream is this among brands?

Um let's say it's in the red one still. So basically, it's not as good as when I first discovered IT and I didn't want to talk about on the pound because it's too good, right? Something just like absolute gangbusters, right? And it's unfair, van, as you feel like you know, a secret, nobody else knows it's not there.

However, more importantly, it's still spot where you going to do this today. I would still work if you just go to do this today. So still works, but you're not the only one doing IT, right?

Both both are true. I have you and like ten other friends in the e come world and every business they complain about a variety of things with software is turned, whatever with e calm. The complaint often times is cash low and inventory.

You're are saying huge numbers, let's say, hypothetically, five million a month, sixty million dollars a year. But is that actually a good business when you're doing this? Or is this one of those things that if you get big, you still are broke?

Look, if you're bad at business, you'll find a way to lose money in any business. Even the goal of example, I gave you hundreds of millions of dollars and basically when banker along the way. So there are ways to lose to just not defeat from the jazz, a Victory.

Um there are also people that are absolutely printing profitably with this. And so i've seen i've seen both examples. I don't think it's about the model, I think is about how well you actually run your business and how much common sense to use.

One of the great things about this from a casual perspective is Normal icon business. You put up the money for the add to, you put up the capital at risk. In order to get users with this, you only put up free product at risk. So you send inventory to defileth, tes, deflates create the content you pay .

nothing for until IT generated exactly.

So I have a couple of examples of of digital products as well in my list. So okay, here we go. That's a long set up for five ideas that I think you could take on to tiktok, a crush with right down, number one.

So I want you to watch this video is a go scroll down and look at this link that says botox. So the video starts, says, face taping is my jam. And then the other party goes, tell me about this.

And he goes, if you had told me fourteen months ago that I would not be doing botox and I would be taping my face instead, I would have said, you're acting out your mind. What a hook, right? So this girls bases, and I used to be use botox, and now I use this.

And I won't thought this is crazy and and other irl. I tell me more so. This video itself has a quarter million likes. This is, by the way.

they have IT. So usually it's like brows and student, like discussing stuff, a podcast setting that becomes like the meme. This is like two pretty women. Is this even a real podcast?

Or this one is a lot of people fake these, but process pod test. So the video has five, five point four million views, okay? So and they're not selling a product, to be clear, a lot.

I mean, to look at the comments, every single comment is what's the brand? Anyone know the brand? Because he says there's this japanese face tape and then me to say japanese face ate versus just face tape already elevated and everybodies asking for the brand.

Nobody knows what the next one on people are criticizing. It's a polarizing thing. It's a visual thing.

These are good things when you want to sell on tiktok. So idea one is botox face tape. I think you can make fifty million dollars in top line revenue will say fifteen percent margins.

So you know, whatever that comes out to in the next eighteen months OK. okay. Let's be more over to twenty four months. If you hit this well so you can make you a seven hundred million dollars profit, you could build a brand because there's if you look at the market, there's a lot of people that are on tiktok that obviously care what what they look like.

A everybody there's a lot of people who are botox curious but never going to pull the trigger because I need to too expensive like individual botox treatments are like thousands of dollars or they just feel like it's too extreme. They're crossing that threshold ld into plastic surgery and that I want to do IT for that reason. Maybe, maybe y'll be judge, maybe some respect, maybe they have to go somewhere uncomfortable like him, right? A bunch of barriers, reasons why you wouldn't do IT.

Do I look up if this works on ChatGPT? The answer is no.

Who knows? right? Healthy wellness is like one of these things like, I do little do those little like jade face rolling ers work, you know, putting cucumber sliced on your eyes and and doing a like, I are you came on here, there, there are are you're going, I did a chemical peel and I like, I don't know what that is.

Tell me more, there's a whole world of beauty treatments that like have some on the spectrum, effectiveness and cost, know they land somewhere. All i'm saying is that I think this could work. I don't over red light therapy is going to change your skin in your hair, but it's it's selling and it's kind of my point right now. I'm not a doctor. I can make health claims.

I have a friend who is a went is a doctor and anyway, he does boat tax for people and he was at my house and he had a kit with her. And he was like, I need to, like, test this out. And we were like, did you get both to curious?

I was like, look at that. I was like, that sucker out, baby, let's do this. And so he gave me a little injection, like six weeks ago in my forehead. I was like, you know, I was like, I don't even know if I want to do this, but like, i'm get pig, you know, you got to do you got drugs like.

I want to try. I would love to hear this excuse you about to work right out. You like, I like the science and I just thought you, I wanted to be a supportive friend of her, and I want to small, small businesses.

What are your other reasons that you did? But tell me list I did. Besides, I wanted to look Better ahead .

looking dupe naked. I mean, there's like, that's the only reason of why you, anyone does anything, right? But I was I got so many compliments afterwards.

Yes, I got so many component. And IT was very head, so he says, you really Young people can say, like Young and I like. And IT maybe self conscious on how I used to look like.

And did you hope.

have you, you would never do that.

You were not do that. Come on.

would you? What would you say if your wife want you to do IT?

I think my wife just want to do IT, but she's in that that boat where she's like, I really want to do IT. But I wanted to be curious, like it's the same. I bet you if somebody was at the house and had the kid and was like, yeah, I can do right now I think he would be like you I think forehead start looking yeah smooth or whatever he does yeah.

like he was right here. I was like, yeah, if the needles right there, like, stick me just lets do the day to .

talk about right now if IT brings IT to me, I wouldn't not eat this .

if it's there so yeah, I guess you could say a botox serious yeah.

I think beyond serious active.

what's the next one?

Next one? Another one of the beauty space and a theme here, beauty things are tap into a core human desire. They are visual by nature.

They can have forever n afters. And they obvious, you know, hybrid in great businesses when you can build them. And so I want to take anything that worked in the d to c in in the prior waves of e commerce.

And I want to see if I can build a tiktok native distribution strategy around IT. That's a lot of ency words to say. If that worked with facebook ads, i'm going to see if IT worked with tiktok videos OK, so one of the big winners, I think, spoke in your conference was, yeah but and read, do there's a .

location rate of the shift of my house? I think you really well.

medicine read is built a real empire around hair color and of the full story. But basically, you know, here, college is not a new idea that there are many brands that existed. My mom has been buying the seven little people go to target and buy dark Brown, Green hair. Or my sister, if you you wanted to try IT.

then going to do your mom like that.

I do what I find great up. You don't think my mom great up like, obviously, obviously. And so you know, my sister would, if you wanted to try to have a lighter hair for, is whatever, go buy hair color.

So medicine really basically built, you know, of online first distribution state. So budget facebook ads built a huge brain in this space, I think matters. And I don't know what they're worth.

but I would not be surprised. I just looked at up top eline revenue group twenty percent last year to hundred fifty million dollars in revenue.

Yeah so the evaluation, something like five hundred million plus so huge success um I think you could do a new medicine read on tiktok. I think that's just a bit worth taking, which is same idea. Maybe you have some new novel angle.

Maybe it's that is easier to apply. Maybe it's that it's less messy in your clean up, maybe less harsh chemicals so doesn't damage your hair the same amount, whatever. Come up with your your reason why this is new and build a brand off of tiktok.

And I think you could do this again with craters who are going na use the product, show the customers, build trust, build your brand, get people searching for your brand because there is not there's always going to a be a new wave of people who are interested in this, right? So there's you to people who are whose here is starting to gray. And I always give me a new generation.

And so whatever the old, whatever whatever media value consume is where you need to be in order to sell that, right? Like members, like touch of gray or whatever, like mens, that whatever the men's hair color, one they did IT on TV ads and the medicine reads IT was facebook ads. Whatever the next generation is, are probably going to get sold to over tiktok and insurance m reals.

Art, my friends, I have a new podcast you guys to check out. It's called content is profit and a toasted by Lewis and fancy camera. And it's brought to you by the hub spot pocket network after years of building content teams in frameworks for companies like red bull and orange theory, fitness, Louis and fancy are on a mission to bridge the APP between content and revenue and each.

So you're going to hear from top entrepreneurs, creators and you're going to here share their secrets and strategies to turn their content into profit. You can check out a recent epo de called the cigaret to content that converts and they break down our body. Alex, her mose's blueprint for effective video production.

So you can check out content is profit wherever you get your podcast. And you know it's funny is you said there's a new generation that wants the stuff, but you know that has not change and will always be the same is the hooks that worked in one thousand and ten will still work today. So for example, there's this wall street journal ad that tells the story of two Young man, one Young man when they they both graduate college.

One Young man got a wall street general subscription, and because that he got a Better career, whatever. And they tells a story. There are so many ads that replicate that story or that idea successfully because if you google like best washy journal ad of all time, they say that ad.

And so what I like to do um is fine old ads from as late as the thirties and forties like I could be like print magazine ads and just see like what's like an interesting line ah what's like the human nature vibe of this and just rip IT. So like for example, there's this one very famous ad word says they laughed at me when I SAT down. But then when I started to play the piano, T, T, T, and that's called the curiosity gap, which is to remember the brand buz feed.

And what was the other called up? Over ten reasons why blame you're not to believe. Number seven, that's the same hook piano ad. And so it's really fun to find all ads and feel like what's the human nature element of this and just replicated on tiktok?

Exactly, exactly. Great way to find hooks. Okay, here's here's a different, a different categories.

I did beauty. Let me give you a different one. Self help. So one of the top selling products in the last year is something called the shadow work journal. Have you heard this?

No, but that's a great name, shadow work.

So you get if you go look on .

amazon or in this, I have seen this, the amazon .

listening for this currently has over five thousand ratings and this is like a self published type book and this journal on tiktok has sold over one hundred thousand copies, you know you know really is for a book to sell one hundred thousand copies and like the first year that had ever existed with no other promotion. Um so this was was a huge success. And basically IT was like um people on tiktok would they'd have the book open.

They would be like like the gasp I gasped when I read this line and I what's the line and then they'll read you this like kind of heavy emos quote from this journal. And then it's like, would they be like you? I finally figured out true shadow.

And it's like, kind of gets into like this whole like you like the gypsy girl type of type. Like there's a whole like group of people that love therapy, that love like horoscopes. This is like this like weird and diagrams that you can find where it's like people who are really into sort of the mystic self. And so this book capitalized on that. I think today, if you were the right, I don't wise that you I also said me, if I were to right a modern day version of, you know, tony Robin book at least have within, or mark manson's book to settle and not giving a fuck I think if I wrote a modern version of those and I just pumped, let's say, nine months and a quarter million dollars of effort into seeing IT on tiktok, I think I could have a by far best seller. I think I could sell millions of copies of a book.

This isn't a book, right? Is this like one of those things where it's like it's like two or or two pages, three pages of of of writing and then a weak worth of like no.

this is not like a planner, not like a daily planner. It's I haven't read the whole thing, but like it's basically it's a lot of text content, but then there are like filling in the blanks or like what's that for you in a box and you read in your box, but it's not like sound like just it's not just days and you need a journal and make yourself.

Have you seen designing your life? Is that what is called yeah design in your life? Take a book by like, you know, IT hits all the check mark so it's like a harvard psychologist who spent thirty years of studying happiness in life.

Sound design and I think yeah like write a book on this and then it's it's a cool book. I read IT and then now they have like a journal that goes along with IT and you could just look at this and like what works and what doesn't work. Uh but yeah and by the way, I don't know if the this angle would work with you because did you have you google the author of that shadow?

Yeah yeah tional very pirated. That's not nobody knew. Nobody can see that when they when they're buying the they're just watching a tiktok IT wasn't like IT didn't look like a commercial for the book. I was just somebody saying how this line in this book book really spoke to them or how this book change the way they view things like there's a whole hook on tiktok that's very famous.

The where they say IT starts with somebody saying, um do you have any book recommendations? And then they zoom became and really closer to their nose and their eyes, they go, I have books that will change the way you even like, look at the way I I have books that won't be so good. You will never be able to look at a man again. And they're like romance books and whatever. Like, I have books that will melt the frontal lobe of your brain and they go, I really intense with IT and that's that's like a common like meme to hook that they use.

So the first it's like the first video I would like.

I don't know if you could do this. This girls hot was the thing you basically just trying to tell me.

well, she's a twenty five year old like i'm looking at the newer times article, by the way, twenty five, which is this amazing. She's like a twenty five year old like really pretty woman and that's like tiktok demographic. You you're tiktok world.

The videos are not her. The videos are whatever the video are from the crater. The cratures looked at the crater. Look.

they don't look like her and this is amazing, by the way, you know, I think of one bomb point. You are like, I feel like i'm writing a horse like a few years after Henry ford invented the car. Um like it's just like it's you can compete when I see these videos and these plans, I think to myself I can never compete in this world that become this is just insane, like the way that they still like the way that you are describing zoom ing in on someone s eyes if I were in that meeting and try to figure how to do IT or in my bedroom like at night trying to figure, like how do I write the script I wonder like this is like this is like clinch. Like I can do this.

Do you don't mean to be a push post?

Yeah like I you don't know it's really hard .

totally give you mean and not saying that these are easy to do. I don't I don't mean to say that. I mean that somebody is going to do this. And I think the way to think about this is what are your attributes.

So for you and me at this point, if we wanted do something that's going to be you know successful, we have other attributes like, well, I could just use capital. I have a lot of capital. I could just invest in things that are already working.

That's the easy way to make money. Um I have a good network. I have a unique network. Or I know a lot of people who are doing interesting things and they will uniquely let me into something. Okay, that's cool.

Maybe I have this audience from the podcast I attributes, if your attributes are, I GTA shit in a time. I have nothing to lose. And I have pretty shameless with my phone.

right? And i'm twenty four, and I grew up like mastering this stuff.

Yeah, I just been after around on tiktok. I understand the metal game here Better than whoever is the brand marketing manager or the head of paid acquisition for medicine, reading or whatever these things are. Then you're the one right moise.

Like I get that I can go to facebook ads and tinker on this all day in a way that Parker n and gambles the head of head of marketing is not going to do. They're going to be buying super able ads. They're not going to be sitting here in facebook ads manager every day and doing that. But but you you get what I mean, right? Like you have different advantages than the incumbent do. And I think if your advantages that you you grew up on these networks or you you're willing to hustle with, with in a way that they're not, you're willing to sit and slide into dms and send out free product to do all this stuff, you can win and you could win in these categories that already exist.

When I was with moist during that, I mean, when I say with him like he was just, we were like we were were just a quaint as but I would just see him on his computer and he like checks out and like he attract the numbers every single day in this spread shy and be like, we just change this number from a one percent to a one point two five percent. And then IT was like, now that one point two five, that's the standard for that day.

Now we're going to add in this one new change, we're going to have a yellow or a red arrow pointing at this one thing. Boom, we just got that one point two five to one point four. Tomorrow we're going to do that.

Like, I was like a method. Al, like, I was basically like a joke. I come to you because I was doing just one point, like one point six. You want, I mean.

right? Well, I think by the way, he's not he wasn't just like that kind of at the beginning. And now he's like if he's made IT, so he's different. No.

he's still the same way.

do you I had a question form about our u come business like, hey, here's a work keeping track of this, trying to use this. I don't know I should trust this or if I should trust google analytics, or I should try trip whale or fish, I should trust shop. And also give me slightly different numbers, like, how did you, how did you do IT? And I just figured, I just figured he be like, I and I just kept IT simple.

I just did this and he goes, he did say, I just kept IT simple and I was like, no, okay, course. So which one did you just. You picked one and he goes, no, I just get to simple every day I went in and I wrote down the numbers for all the popcorn every single day, here's my shit.

And he was still doing that. Now it's like ten years later, the guys just hundred thousand dollars. Animal, yes, a hundred million dollars later.

And he wakes up in the morning and he sits down. He translates to go, yeah, they never drift between more than four percent. But I just do IT anyway. I just like, is kind of like, almost like a daily practice, almost like like a, almost like a religious act he would do every day, spiritual act he would do not offering to the economic guards.

If you're a chef at a Bakery and you will work there for twenty years, you know that if you leave the door out for an hour versus forty five minutes before you put in the and you could have a very reminder difference because you've done that thousands of times and that's basically look the same thing yes, you want to be like you notice these .

very small differences. Admire his tenacity, uh, towards things. I don't think he does anything in a not natives way.

Uh, let me continue. I got two more ideas for you. okay? So I did the beauty stuff. I did a book or self help.

And by the way, that how mark manson made subtle art of not giving A F like tens of millions of copies. So he was blogging before that and built a blog audience, and he used the blog audience to launch the book. And that was a blog audience like.

so old school, like when I am hearing this, because the blog takes ten years and hundreds of thousands of words and potentially hundreds or thousands of posts.

Did i've told the story before about matters and because there's a lot of new listeners, there was a time when I was building and five, ten years ago where I was building an APP that we thought would be a big hit in high school or two teens. Teens will love the so I said, well, what do we do? We're all just twenty to thirty year old guys.

And in this office you let's go show this to some teens. So we went first, we stood outside of a 7 poland。 We said, free bureau of you test our APP.

They looked at us like we're creeps, but they took our free, brutal test event. So we need to get more people saying, yes right now, only one and attends. We want to take a risk. I said, how do we just go to where the captive audience, the trapped? So we went to a school.

We said, hey, i'd love to come in and teach, uh, a class on business and and at the end and i'm going to tell them about our new APP, is that OK? I sure we came and we basic got to be a substitute acher. And I remember going up to four of the class. I think this was like a night of tech rate class and I was like we're talking about their APP there. I will try just give the APP as I cool so um you just got to get the test flight and we put a uh, link on the uh so can we just pull up the link and then you guys just go to go to this your role, just go to this link and then you'll get .

the APP and there's a link like Shawn dut comes lash four, nine.

eight, whatever. Like I just right to just just do this link and the guy in the back just looks up and his phone was all like crack and whatever just look at this links are .

jay and now I can tell you there was .

no recovering from that and he said that the whole class just stop typing that. He's right.

Links xr gay.

That was like today blog. If I said him starting a blog, because I really want to use this, like building my dies, because I become, they do like blogs are gay, because, but like that nice ratter would shouted at me, just like IT absolutely humiliating me.

But what's all is new again? It'll come back eventually.

hopefully, hopefully. Uh, alright, so two last ideas, Candy candles. Click this link and if youtube you'll see this on on our video train, it's important to look at these because these are you're selling a visual product so go down and see where I put candles to watch that .

via rather oh my god, it's an amazing holy crap with those are not are those real oo so it's amazing. Jar with a lady dipping. What looks like orio and animal crackers is as if she's making like a oreo smoothly with whip cream and a main jar.

Exactly but but instead of the smoothly.

it's wax that's wax and real because .

this is a candle. No, this is a candle that's wax. I don't know, the oria are real now I can tell.

but I say I of course.

it's not real. Look at the numbers .

on this video. R IT has six hundred thousand likes. Holy shit, how many fuses have?

I don't know this. So this woman has and she's just like a lady. SHE is just like a Baker. She's made that video. So I saw that video and I was like, oh, and um this could be a product.

Why do I believe this? So just like I said, I wanted to take things that worked in the facebook ad payday. And I could I translate this into with a new distribution engine?

Another version of that is take anything that sells well in an M L M, because take that kind of works the same way tiktok is. Basically you you give your product to a bunch people, they go and then shill IT to their network in their community. That's how an M L M kind of works without the a are made part of the scheme.

But this latest work so good, like i'm clicking there, are up it's it's like rapper cho s and shit like coffee that looks like IT makes me, I want to eat IT, I want to drink IT.

but I want to eat and drink IT smell, I want all of IT, right? And that's what i'm doing. It's basically a sensory overload.

And that's if I see that I think this will perform. This will perform if we, if we armed creators with this, that we had in a volume, this content will always perform. IT has this oddly satisfying sort of delicious thing.

And people who like candles love candles. There's actually I said there are wrong. There's nobody in between.

You either don't use candles or you love candles. There's nobody who just kind of likes candles. That's a candle purchaser. And so that's why if you go look up successful M L ms, and I did this one night. I have done them if i'm abcd on IT. But like you can go break down successful emile's and you could try to figure what product categories are they in because those are categories that you could go into and be successful with. If you just took out the eye, the same product has the same desire.

But is there a bunch of form?

And so like, candles is a huge one. So I think I think Candy candles could be a category that somebody goes into. And i'll give you one last one um twenty three and me so twenty three and me was this like really interesting company IT got really big, but the company is blown up IT is like self exploded IT still does us three hundred million dollars of revenue.

But they basically the board all resigned. They quit. The companies losing money. The stock is in the tank.

It's like worth nothing. Now do they a major hat?

I remember the six million people's DNA do my dumas.

I did IT when they first launched and like it's been on there forever and I get email saying your shit got like hack like someone else as email yeah, yeah that was horrible. Like IT was like the and it's probably you has to be the second worse hack by besides your bank account.

Yes, it's terrible, but I think there's others in this space. Ancestry has a ancestry DNA product. I think you could sell that through this network. So I think a new way of acquiring customers. I think that type of product, which is a kind of a mix of a digital in a physical product .

of subscription product, have you seen the food ones?

Where is as allergy or what?

Yes, so you can. So the science behind the stuff as if he is like little debate if it's religion, but that never sensitivity is yeah where it's like yeah where it's like which food ds are sensitive? I might also, but a lot of people do, myself included, the bullshit.

That's why I do IT. Do you any subscription?

So here's the deal. I made most of my money from a newsletter business. He was called the hostel and was a daily news letter at scale to millions of describers.

And IT was the greatest business on earth. The problem with IT was that I had cost of forty employees, and only three of them were actually doing any writing. The other employees were growing the news letter, building up the tech for the platform and selling ads.

And honestly, IT was a huge pain in the by. Today's episode is brought to you by beehive. They are a platform that is being exact for this.

If you want to grow your news letter, if you want to monetize a newsletter, they do all of the stuff that I had to hire dozens of employees to do. So check out out behav dot com. That's B E E H I I V dot com.

yes. So I think this a huge option. This is five ideas I thought of this morning but I do think that um the upside of IT is I think that unlike the cliche you know people, the cliche is that you can get rich quick in but there are are actually ways that you could get rich quick.

Boys selling native in two half years for hundred million dollars that's pretty quick is the best way to get rich is quick as much and so I think that IT is not I end by the i've seen this first time and a couple of companies that we've started or or incubated that have been in this space. I guess what i'm saying is the growth here is quicker than i've seen pretty much anywhere else. Um I don't think it's easy to do.

I think it's I think you're competing in, like you said, sort sharky waters. It's not that a lot of people are competing, but all the people are competing here are very smart and very, very scrappy. But there's a lot of categories out there. And if you could find a category where the traditional and comments aren't doing this, I think there's a .

lot of money to be made to listen to story like so do remember there is this company called daily.

Remember daily like a blog, right? yeah.

So elite daily IT was a blog launched maybe in two thousand and twelve, and within one year they scaled elite daily IT was basically a blog that said, like a lot of stuff they said was like controversial. So IT was like, you know why men should do this or women should do that, which the controversy to take.

And then sometimes that was like just a variety of a list, but the guy who started at his father was jacked up the jeweler, he members of the jeweler, the rapper, the guy who like, yeah, that was supply the rapper yeah, by the rapper. That was his kid. And so he started this blog when he was twenty two.

And this was when millennial were the jensie. So millennial were the Young guys. And within one year, IT got to be the most popular, blogging the internet. When he was getting something like a hundred million monthly unique, he did IT in one year, about eighteen once, and or something like that. I went to their office in new york city.

And their office was a bunch of like a new york kids like twenty two years old who are being paid like fifteen or eighteen dollars an hours being like that. And they had just rose and rose of cheap IKEA tables, and everyone just sitting there on their computer, just like banging out headlines to articles. And then they would like register couple words.

They would see which ones like they would posted on the league daily, because that so much travel, they, which ones get a little bit traffic, then they were going write out the articles. And then eventually the company sold for sixty million dollars, which in the media world, that was like the biggest thing on earth. And so a daily, if you google like a daily acquired IT was like IT was like a how years this was like ten years ago.

So I don't remember, but I think IT was something like two years, like I was like really fast, like they were doing like tens of millions and revenue literally within twelve months, like IT was almost overnight. And I remember going to office and I thought that this was like a legit publication. IT was just like this, like they built like some software that like, guess what was going to go viral and there was banging amount in this room.

And IT was crazy, because he was crazy. IT was an example of people who find one little hack, and they go all in on IT. They dedicate their lives to IT, and they end up building a business that is huge.

Like this is kind of what this tick up thing, which is like, oh, you're tell me if I just like get this one mom to share this thing or i'm going to build a whole infrastructure all around this, where are a lot of outsiders? That's like, that's a crazy. Like what doing? That's like ridiculous.

Like kid do that. And like, but why can't die? Like math says that this one work, therefore i'm going to go get three hundred of them. And this elite daily figure was insane to see this first hand.

And I got to talk, those guys there was all while, uh, this is like the new version of that and so I got to see these guys sort of like I I wasn't uh particular friends with the founders. I was friends with some of these employees. So when I got to see the front that angle, they got rich overnight, basically. And I was like the exact same thing. I've just like finding a little tiny thing and going .

all in on IT. Yeah, I think it's not it's not for everybody and it's not easy all that my dic claims ers would be why? Why am I not doing this well, besides the fact that I don't really want to be we are running business anymore.

But but even if I, even if I could, even if I wanted to, here's why I wouldn't do this. It's a really ferret tic and stressful space to be in that's changing like every day. And so I don't like to I don't know what the right animals you be, but I sort of like sprinting on quick and and um I just I wouldn't really want to do IT right. But but if I had no other choice, if I was wired that way where that's fun for me, I okay, great. I'm not really wired that way also.

Age, age, age makes you different.

yeah. The second thing is that most businesses like the terminal value near the exit value is in how durable, how sustainable, how sticky is this. And by definition, this is not super sticky, super durable, super sustainable.

Um you get the upside, which is a fast Spike that sort of more than you could otherwise get organically. But the downside is eighteen months or now, I don't know any of this will work. You might fall off a Cliff.

Uh, so I think that's the the upside in the downside of this. And also for a lot of these, its physical products to e commerce, which is just its own beast inside of itself, you have supply change, you have fulfillment, you have inventory risk and you have a cty margins generally. And so like I think digital products and software, even if IT doesn't grow as fast, can still be a Better bet to make and getting able to go there.

So and getting big fast is not a silly bad. As long as you have the right mindset. So for example, lot of people don't talk about this, but jeff bases um amazon.

They got huge, very fast. They are also google biggest advertiser when google first released advertising. Uh and they ve got big on the back of google and IT worked because they were like, we're going to use this to make ourselves huge. And also, we know that the customers always first we to provide the best customer service with the best product. So if you combine all those things, you can create something .

amazing yeah exactly. I do think also one last, uh, I guess the important cava on this is if you do this, there's sort of a Better and worse way worse way to do IT. I would say the most important variable in something like this is just the repeat purchase.

So how much how much of a true brand and long term custom can you build? There's a lot of people I see doing this for products that you would only ever buy once. Like men, you're going to go through all the mental gymnast s to get somebody to buy one time.

And then the product is not a consumer able. It's not something you're meant to buy again and you're going to to released a new product to in order another second product or a third product of a whole different type in order to get there. That's playing the hard game on extra hard mode. I wouldn't recommend you. I think that .

reason is I remember correctly, I just remember this from my tears ago. I think that's why that he didn't do mattress. I think he was like looking at mattress. And this was right when cash be anything but he was like, yeah like a mattress four hundred dollars and literally every one of amErica needs IT, which is great, but only by one of eight years.

right? So like of the products I mention the botox thing, it's that's a constant once you get on that thread. Bill of, you know sort of like face improvement here is hard to get off.

Tell me about you. yeah? No, I know you're right.

Now come a little closer to the camera. Let's take a look at that puppy hair color. You gotta keep doing IT candles.

You burn them, they melt. You got to another one, right? So like these are things that are consumers, les, that that have repeat purchase in.

do we want to end there and save last one for another one?

Yeah, had a bunch of other ideas, not in the tiktok game, but I think we got excited and use the lab tiktok. So if you like this, we probably have two more episodes th of just pure ideas go on youtube or tweet us and just comment on if you going to comment on youtube, just be like more ideas and tell us your favorite right.

Thank you.

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