cover of episode The Double-Edged Sword of the "Shark Tank Effect" with Club Penguin Cofounder Lane Merrifield

The Double-Edged Sword of the "Shark Tank Effect" with Club Penguin Cofounder Lane Merrifield

2024/7/10
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Money Rehab with Nicole Lapin

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Lane Merrifield
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Nicole Lappin
一位致力于财务教育和媒体的专家,通过多种平台帮助人们提高财务素养。
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Lane Merrifield:Club Penguin的成功源于其独特的免费增值模式,该模式的核心是为儿童提供安全、高质量的免费游戏体验,同时通过虚拟物品销售实现盈利。这种模式的成功关键在于其平衡了家长和儿童的需求,并注重用户体验和持续内容更新。此外,Lane Merrifield强调了资本效率的重要性,他认为过度的融资和对高估值的追求可能会损害企业的长期发展,并建议创业者在融资时谨慎权衡利弊,避免丧失自主权。他还分享了Club Penguin在与迪士尼的收购谈判中的经验,以及他对创业者在面对恐惧和压力时的建议。 Nicole Lappin:Nicole Lappin作为主持人,引导Lane Merrifield分享了Club Penguin的创业历程、商业模式选择、融资策略以及对当前创业环境的看法。她与Lane Merrifield就不同商业模式的优缺点、融资的利弊、以及如何平衡投资者和客户需求等问题进行了深入探讨。她还强调了客户导向的重要性,特别是对于面向儿童的产品,需要优先考虑家长的满意度和儿童的利益。

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Do you have a problem that’s nagging at you? That might be the exact thing that puts you on the path to starting a business. This is what Nicole is talking about today with Lane Merrifield, one of the cofounders of the beloved children’s game Club Penguin. Nicole and Lane talk about the most important considerations for anyone making products for kids— and, beyond that, advice for any entrepreneur solving a problem. Plus, Nicole and Lane deconstruct the "Shark Tank Effect" and tease apart when this phenomenon helps entrepreneurs... and when it doesn't.

To meet Lane and get his expert insight on your business, book him on Intro.co).

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