Home
cover of episode Equinox Cofounder Lavinia Errico on Practical Woo and Mourning a Success

Equinox Cofounder Lavinia Errico on Practical Woo and Mourning a Success

2024/10/30
logo of podcast Money Rehab with Nicole Lapin

Money Rehab with Nicole Lapin

Key Insights

Why did Lavinia Errico and her brothers decide to give Equinox an astrological birth chart?

They believed in the role of 'practical woo' in business and wanted to incorporate it into their brand.

Why did Lavinia feel the need to prove her worth during her pregnancy while scaling Equinox?

She had to overcome doubts from her partners about her ability to balance being a pregnant woman and a business partner.

Why did Lavinia experience a period of depression after selling Equinox?

She went through identity paralysis, losing her sense of self and purpose after the business exit.

Why does Lavinia focus on joy in her new venture, MoveJoy?

She aims to help women, especially those over 50, find joy and self-acceptance through movement and wellness.

Why did Lavinia get involved in astrology and numerology for her business decisions?

She used these practices to guide key decisions like signing leases and hiring staff, believing in their auspicious timing.

Chapters

Lavinia Errico discusses the role of 'practical woo' in business, sharing her experiences with spirituality and personal development, and how it has influenced her approach to entrepreneurship.
  • Lavinia believes in the benefits of 'practical woo' but maintains a skeptical approach.
  • She enjoys spiritual and personal development activities as they make her feel good and provide valuable insights.
  • Lavinia prefers engaging in deeper, more meaningful conversations over superficial topics.

Shownotes Transcript

If you’re running a small business or a side hustle, there are a million things you HAVE to do... is giving your brand an astrological birth chart one of them? When Lavinia Errico was launching Equinox with her brothers, their answer to this question was yes. In this conversation, Nicole and Lavinia talk about the role "practical woo" can play in business. Plus, they talk about the early days of building Equinox, what it was like for Lavinia to be pregnant when the company was scaling, what she thinks of the business now and what's next.

Follow Lavinia and her new business, MoveJoy, here).