cover of episode #777 - Gary Vaynerchuk - Predicting The Future, Dealing With Hate & Living In The Dirt

#777 - Gary Vaynerchuk - Predicting The Future, Dealing With Hate & Living In The Dirt

2024/4/29
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Modern Wisdom

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People
C
Chris
投资分析师和顾问,专注于小盘价值基金的比较和分析。
G
Gary Vaynerchuk
国际知名的社交媒体专家和企业家,专注于现代营销策略和数字品牌建设。
Topics
Gary Vaynerchuk: 企业营销人员对注意力机制存在误解,他们依赖过往数据而非实时数据,未能及时适应注意力转移趋势。企业仍然大量投资于传统媒体广告,是因为其内部报告显示这些渠道仍然拥有注意力,但实际上注意力已经转移到了社交媒体平台上。企业营销人员缺乏实践经验,未能充分利用社交媒体平台的注意力资源,因为其绩效评估体系难以量化社交媒体营销的回报。新兴的网红和创作者能够有效地利用社交媒体,并通过对内容创作和广告投放的精准把握来超越传统企业。许多成功的内容创作者未能充分利用各种社交媒体平台,导致其影响力增长停滞,这其中原因是他们未能持续关注内容创作和平台策略的更新迭代。许多内容创作者在取得一定成功后会放松努力,导致其影响力增长停滞,这与健身保持身材的道理类似,需要持续的努力才能保持领先地位。持续的努力和对平台策略的精准把握是成功的关键,这如同股票交易中的日内交易策略,需要持续关注市场变化并及时调整策略。持续关注最新的社交媒体趋势和语言变化是保持竞争力的关键,这需要持续的努力和对潮流的敏锐嗅觉。 Chris: 社交媒体的价值被低估,许多人(包括从事社交媒体工作的人)对社交媒体的潜力和策略运用缺乏充分的理解。持续的努力和对平台策略的精准把握是成功的关键,这如同股票交易中的日内交易策略,需要持续关注市场变化并及时调整策略。

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Gary Vaynerchuk is an entrepreneur, speaker and an author.

Most people would like to increase their reach online, to connect with people they respect and have access to a bigger audience. Which leaves two questions - is this something you actually want? And if you do, how can you grow your platform in 2024?

Expect to learn why attention is more valuable than ever, how to actually become relevant in 2024, what it takes to be authentically yourself in your personal life and online, which social platforms Gary is excited about over the next few years, how he deals with criticism online, how to know when to monetise your following and much more…

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#577 - David Goggins - This Is How To Master Your Life: http://tinyurl.com/43hv6y59)

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: http://tinyurl.com/2rtz7avf)

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: http://tinyurl.com/3ccn5vkp)

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