6 Steps to Becoming a Freelance Copywriter with Sara Estes

Copywriting is an AMAZING option for starting your own work-from-home, freedom-fulfilling job, but not enough people know about it! Copywriting is everywhere and utilized in some fashion by EVERY company (even if we don't realize it). There are so many different avenues in copywriting -- different ways to leave your mark and do incredible work for so many different people, companies, or brands.

In this episode, we are joined by professional copywriter Sara Estes, the head copywriter at StoryBrand. Sara pops the lid on the copywriting industry and shares her 6 steps to how you can go from a copywriting zero to a copywriting hero and business owner in fairly short order. Let's go!!

Be sure to check out this episode in article form as well!

What we talk about with Sara:

00:01 Introduction and Guest Background

00:54 Sarah's Journey into Copywriting

02:19 Understanding Copywriting and Its Importance

03:15 Differences between Copywriting and Content Writing

06:04 The Value of Copywriting in Business

07:45 Educating Yourself in Copywriting

10:39 Building a Portfolio in Google Drive

13:54 Gaining Experience and Collecting Testimonials

19:00 Taking Your Copywriting Business Seriously

20:35 Effective Project Management for Copywriters

22:08 The Power of Loom in Business Communication

22:43 The Importance of Personal Connection in Copywriting

23:10 Tools for Organizing Your Work

24:03 The Role of Software in Entrepreneurial Organization

24:39 Mastering the Art of Selling Your Services

27:04 Overcoming Sales Challenges

32:33 The Importance of Building an Email List

32:55 Creating Authority Content and List Building

34:23 The Value of Authority Content and List Building

38:11 Final Thoughts and Advice for Aspiring Copywriters

Resources from this Episode:

Learn more by checking out this blog post about 6 Steps to Becoming a Freelance Copywriter

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63. 6 Steps to Becoming a Freelance Copywriter with Sara Estes