This week, Erik Torenberg sits down with Mario Gabriele, founder of The Generalist to delve deep into the evolution of The Generalist, as well as discuss fascinating insights around the tech writing ecosystem, niche publication opportunities, NFT experiments, and the essential role a community can play in growing a media business.

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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LINKS:

The Generalist on Substack: https://thegeneralist.substack.com/

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X / Twitter:

@mariogabriele (Mario)

@thegeneralistco (The Generalist)

@eriktorenberg (Erik)

TIMESTAMPS

(00:00) Introduction

(01:45) The Generalist Empire: A Deep Dive

(03:38) The Tech Writing Ecosystem

(06:38) The Evolution of Tech Analysis

(07:31) The Future of Tech Analysis

(10:02) The Challenges of Scaling a Publication

(13:04) The Evolution of The Generalist

(16:50) The Importance of Community in Content Creation

(23:25) The Business Model of The Generalist

(26:23) The Future of Content Creation

(39:35) The NFT Experiment

(43:58) Lessons Learned and Future Plans

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Mapping the Tech Writing Ecosystem | Mario Gabriele, The Generalist 46:58 Share

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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Mapping the Tech Writing Ecosystem | Mario Gabriele, The Generalist