Erik sits down with Jack Butcher, the founder of Visualize Value. Riverside.fm is a presenting sponsor of Media Empires. Go to https://creators.riverside.fm/MediaEmpires + use code MEDIAEMPIRES for 20% off individual plans.

In this interview, Erik and Jack discuss how Jack built a media platform with a network of mentors and an audience of over five hundred thousand people. Learn Jack transitioned his agency into a community-driven million dollar business with effective branding and communication of complex ideas.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co

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We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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TIMESTAMPS:

(00:00) Check out Turpentine VC

(01:00 Episode Preview

(02:29) Sponsor: Riverside

(03:35) What is Visualized Value?

(04:29) Jack's core skillset and the evolution of Visualized Value

(10:06) Sell the dream, deliver the nightmare

(14:15) Transitioning from pure services to a high leverage media business

(20:47) Picking great names

(25:00) Where does Jack want to take Visualized Value in the future?

(28:50) Mr. Beast

(34:58) Build once, sell twice.

(36:10) Be an API

(38:35) NFTs and what we've learned as an ecosystem

(44:51) Blockchain infrastructure for Visualized Value's community

X/ Twitter

@jackbutcher

@eriktorenberg

@visualizevalue

@mediaempirespod

E11: "Creating a $1M+ Business Through Communicating Complex Ideas" | Jack Butcher, Visualizing Value 51:46 Share

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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E11: "Creating a $1M+ Business Through Communicating Complex Ideas" | Jack Butcher, Visualizing Value