Jordan Zaslav, COO at Axios HQ, joins Erik to talk about the inspiration and launch of Axios. He shares his key lessons learned along the way and the importance of the smart brevity approach. They also chat about AI's impact on media and the need for companies to adapt.

This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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LINKS:

Axios: https://www.axios.com/

Axios HQ: https://www.axioshq.com/

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X / TWITTER:

@eriktorenberg (Erik)

@jz (Jordan)

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TIMESTAMPS:

(00:00) Intro

(01:48) Smart Brevity Approach

(04:12) Key to Axios' Success

(06:38) Exploring Axios' Business Model and Diverse Offerings

(11:45) Sponsor: Turpentine

(16:23) The Axios HQ Product

(18:17) What Has Made the Most Money at Axios.

(21:11) Challenges of Media Business Growth

(25:13) Audience Selection on Digital Media

(30:07) Value of Different Audiences

(32:28) Post-Internet Challenges and Cable's Future

(37:57) Embracing AI in Media: Opportunities and Challenges

(41:56) Wrap

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A Deep Dive on Axios | Jordan Zaslav, Axios HQ 43:50 Share

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A Deep Dive on Axios | Jordan Zaslav, Axios HQ