Ep. 277

Can Google's AI experiment render traditional search engines obsolete?

Kipp and Kieran dive into the potential transformative impact of AI on search engines and user experience in this episode. Learn more on the integration of AI into search and its implications, the latest innovations like Search GPT and Google's Learn About, and strategies for marketers to thrive amidst evolving search technologies.

Mentions

Google’s Learn About https://learning.google.com/experiments/learn-about/signup
NotebookLM https://notebooklm.google/
SearchGPT https://chatgpt.com/search

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you!

How to Participate:

click the link https://bit.ly/matg-research

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Will Google's AI Experiment Replace Search Engines? 33:45 Share

Marketing Against The Grain

Shownotes Transcript

Will Google's AI Experiment Replace Search Engines?