Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships.

Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate conversation that you won’t want to miss!

[00:00] Introductions

[01:12] How to build a high-performing digital marketing team

[10:54] Do you really need to spend time making your landing pages better?

[18:11] Spotify wrapped - how brands can use their own data to sell a story

[28:13] Is the 'traditional' MQL funnel broken?

[36:35] Wrap-up

A full transcript of this podcast is available on [web link]

Further reading

Don't rely on quantitative metrics alone when reviewing marketing performance
How to make reporting more valuable
Should you lean into nostalgia marketing for your next campaign?

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November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck 37:42 Share

Marketers of the Universe: A digital marketing podcast

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November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck