Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team.
In this episode we start by picking up on last month’s Twitter/X Vs Threads conversation, and whether the rebrand will hurt or hinder Musk’s $44bn purchase. We then looked at how AI can be used to support your marketing efforts – and the times when it shouldn’t! The Lionesses have us excited for the future of female football, and we also pick apart the essentials and the desirables of a marketing campaign. We conclude with an examination of the world of influencers, and when to use macro or micro influencers![00:00] Introduction
[01:01] Twitter becomes X: genius, or self-sabotage?
[07:10] Using AI as a marketing tool
[13:53] #LionessesDownUnder
[20:35] Marketing campaign must-haves
[26:57] Macro v micro influencers
[31:02] Wrap-up
A full transcript of this podcast is available on [web link]
Further reading
- How to build an enduring brand – [resource hub]
- Essential v desirable: nailing the foundations of your marketing campaigns [resource hub]
- Micro and Macro influencers: What’s the difference and why should you care? [resource hub]
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