The BYU Cougars and Big 12 Conference are reportedly looking at re-branding the conference under a corporate sponsorship that could see the league go from being the Big 12 to the Allstate 12 Conference and Jake Hatch has some thoughts on the impact(s) it would have on Brigham Young University (BYU) and the rest of the league if they pull the trigger on the deal.

Jake then talked about the reported interest from Brett Yormark and the Big 12 in bringing on a capital equity firm to take a 15-20% stake in the league in exchange for a reported sum of $800-$1 billion and the concern is how much of a say would the firm have in the conference's dealings and matters, and could it cause issues in the longterm for BYU football or BYU basketball?

Finally, the show wrapped up with some listener thoughts on the Utah Hockey Club announcement and what their mascot should be in Jake's opinion as well as a thought from a BYU fan that believes Jake Retzlaff is getting the short end of the stick from Cougar fans and Jake adds that the hope that BYU gets a quarterback to step up like Gerry Bohanon, McCae Hillstead etc.

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BYU Cougars & Big 12 Doing 'Deal With The Devil' As They Seek New Revenue? 27:13 Share

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BYU Cougars & Big 12 Doing 'Deal With The Devil' As They Seek New Revenue?