How To Launch One of The Worlds Top Podcasts w/Jordan Harbinger

2024/10/7

Living The Red Life

AI Deep Dive AI Chapters Transcript

People

Jordan Harbinger

Rudy Mawer

Topics

Jordan Harbinger: 在播客的命名上，不要仅仅使用自己的名字，除非你的名字本身就具有很高的知名度和搜索量。初期应该专注于单一主题，逐步扩展到更广泛的领域，但要保持核心身份和一致性。播客赚钱并非易事，需要长期投入和积累，大多数播客无法通过广告或直接销售产品盈利。与听众之间建立的半寄生关系需要责任感，不要为了赚钱而牺牲与听众的关系。播客需要热情和坚持，不必追求完美，专注于提供有价值的内容。 Rudy Mawer: 开始播客时不要试图面面俱到，专注于一个明确的主题，保持一致性，不要指望立即赚钱。

Deep Dive

Chapters

Jordan Harbinger advises new podcasters to niche down, stay consistent, and not expect immediate monetization. He recommends recording several episodes before launching to gauge interest and ensure commitment. Pre-recording also helps maintain a consistent release schedule, which is crucial for building an audience.

Niche down to a specific topic.
Record several episodes before launching.
Consistency is key.
Don't expect to make money quickly.
Podcasting should be a passion.

Shownotes Transcript

Jordan Harbinger, a long-time podcaster often recognized as one of the early influencers in the podcasting world, shares his experiences and insights from over a decade in the industry. He talks about the evolution of his podcasting journey, highlighting the importance of adapting content to stay relevant and engaging. Jordan also touches on common mistakes people make when naming their podcasts, stressing the importance of clear and effective branding. Additionally, he discusses how podcasters can gradually shift from niche topics to broader appeal while maintaining the core identity of their show.

Jordan offers practical advice on building a loyal audience through consistency and authenticity. He also addresses common misconceptions about making money in podcasting, offering a more realistic view of the challenges and opportunities in monetization. The episode concludes with tips for networking, preparing for a podcast launch, and establishing stronger connections with listeners—key elements for achieving long-term success in the podcasting world.

CHAPTER TITLES

03:55 - The OG of Podcasting

05:10 - Naming Your Podcast: Mistakes to Avoid

06:30 - Evolving Your Podcast Content

08:00 - From Niche to Mainstream

09:15 - The Journey of Building a Loyal Audience

10:45 - Consistency: The Key to Podcast Success

12:05 - Making Money Podcasting: Reality Check

13:30 - Preparing Before Launching Your Podcast

14:45 - Networking Through Podcasting

16:05 - Deep Connections with Your Audience

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