This episode focuses on The Co-Op’s membership programme, featuring insights from Dean Harris, the Head of Membership Commercial at The Co-Op.

He is a retail marketing leader with 15 years of experience across retail media, loyalty, CRM, trade planning, advertising, and customer strategy. Dean began his career in advertising working on McCann Erickson’s B2B client portfolio, before moving to the Co-op where he has spent more than a decade driving the growth of the food and life services businesses in a variety of functions.

In his current role he manages the suite of member rewards (personalised offers, gamification, exclusive deals), oversees the retail media proposition and is responsible for ensuring that The Co-op Members’ best interests are considered whenever their data is moved, shared or used.

Today we will be learning about Dean’s favourite loyalty programmes, the trends he is watching closely and all about The Co-Op’s unique membership programme!

Hosted by Charlie Hills.

Show Notes :

1) Dean Harris

2) The Co-Op

3) European Loyalty White Paper

4) Mando-Connect

5) YouGov

#494 : Exploring Loyalty: The Co-Op's Membership Program with Dean Harris 51:03 Share

Let's Talk Loyalty

Shownotes Transcript

#494 : Exploring Loyalty: The Co-Op's Membership Program with Dean Harris